2nd August, 2018 by Rupert Millar
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The UK continues to be the leading export market for Spanish brewer Mahou San Miguel, which saw strong volume and value growth in 2017 despite a “challenging market environment”.
The brewer produces around 70% of all Spanish beers consumed globally and overall last year it saw its total revenue rise 3.4% to €1.2 billion.
In the UK the brewer works in partnership with Carlsberg and is particularly focused on the ‘premium’ on-trade in key cities such as London, Manchester, Edinburgh and Liverpool.
Sales volumes rose 9% in 2017 to surpass 1,100 hectolitres, which the company attributed to its focus on high-end retailers and venues and a number of targeted campaigns which have allowed it to flourish despite a “challenging market environment”.
Erik d’Auchamp, managing director of the International….
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