UK leading export market for Spain’s biggest brewer

2nd August, 2018 by Rupert Millar

The UK continues to be the leading export market for Spanish brewer Mahou San Miguel, which saw strong volume and value growth in 2017 despite a “challenging market environment”.

The brewer produces around 70% of all Spanish beers consumed globally and overall last year it saw its total revenue rise 3.4% to €1.2 billion.

In the UK the brewer works in partnership with Carlsberg and is particularly focused on the ‘premium’ on-trade in key cities such as London, Manchester, Edinburgh and Liverpool.

Sales volumes rose 9% in 2017 to surpass 1,100 hectolitres, which the company attributed to its focus on high-end retailers and venues and a number of targeted campaigns which have allowed it to flourish despite a “challenging market environment”.

Erik d’Auchamp, managing director of the International….

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