UK leading export market for Spain’s biggest brewer

The UK continues to be the leading export market for Spanish brewer Mahou San Miguel, which saw strong volume and value growth in 2017 despite a “challenging market environment”.

The brewer produces around 70% of all Spanish beers consumed globally and overall last year it saw its total revenue rise 3.4% to €1.2 billion.

In the UK the brewer works in partnership with Carlsberg and is particularly focused on the ‘premium’ on-trade in key cities such as London, Manchester, Edinburgh and Liverpool.

Sales volumes rose 9% in 2017 to surpass 1,100 hectolitres, which the company attributed to its focus on high-end retailers and venues and a number of targeted campaigns which have allowed it to flourish despite a “challenging market environment”.

Erik d’Auchamp, managing director of the International Business Unit, commented: “In 2017 we reached a new milestone as an independent and family owned company and we are incredibly pleased with the performance of our portfolio both in the UK and globally.

“We take a very targeted approach with our international strategy to ensure that our brands resonate and are relevant to consumers in our markets. This year we will continue to focus on bringing innovative and dynamic initiatives that will reinforce San Miguel’s premium positioning and strengthen Mahou and Alhambra in the UK.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Marketing Manager

Amathus Drinks Plc
London, UK

Partner Manager - Managed On-Trade

Maverick Drinks
London, UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Events Sales Executive

The Drinks Business Hong Kong
Hong Kong

Head of Sales

IWSC
London, UK

Logistic and Fullfilment - Whisky (and wine) administrator

Stilnovisti Ltd
London, United Kingdom // Dufftown, Keith, United Kingdom

Account Manager

Harviestoun Brewery
Field Based, UK

Buyer - Spain & South America

Enotria&Coe
London, UK

Events Sales Manager

Enotria&Coe
Field based - London or surrounding area

IBWSS China

Shanghai,China
5th Nov 2018

Exploring Beaujolais Wines Across The Years & Appellations

Manchester,United Kingdom
6th Nov 2018

Pink Rosé Festival

Cannes,France
7th Feb 2019
Click to view more

Rioja Masters 2018

Deadline : 26th October 2018

The Global Pinot Noir Masters 2019

Deadline : 1st November 2018

Click to view more

The Global Sparkling Masters 2018

As with all of the drinks business awards, our judging panel is comprised of Masters of Wine, Master Sommeliers and senior buyers making the competition globally renowned.

Champagne Masters 2018

Enter your wines into the Champagne Masters 2018, the only blind competition dedicated to Champagne in the UK.

Click to view more