Trend Spotting: 10 alcohol trends in UK retail to watch in 2018/19

1. Low and no

Data from a 2017 Nielsen report reveals that the value of non-alcoholic wine in the UK rose by 66% last year, while no-ABV beer showed 37% value growth.

“It’s just another facet of this general movement towards health and wellness,” says Julian Dyer, chief operating officer of Australian Vintage. “People are becoming more aware of the damage excessive drinking can cause.” Thanks to the proliferation of health studies on drinking, one in four adults in the UK have cut down on their alcohol purchases since 2017, according to Mintel.

Devolved governments, too, are cracking down on the production of cheap, high-strength beverages such as white cider. Scotland officially rolled out its Minimum Unit Pricing (MUP) policy in March, while the Welsh Assembly passed its own MUP bill in June.

“We need to recognise there are consumers who want an alcohol-free option,” Dyer says. Beer is leading the pack. Around 1.4m UK households bought low- or no-alcohol beers in the past year, according to a recent report by Kantar Worldpanel, a 57% increase in two years.

Spirits have also seen innovation, with the launch of premium non-alcoholic ‘spirit’ Seedlip, while gin brand Gordon’s released its own ready-made low-ABV drinks this year, styled on a classic G&T. Meanwhile a number of breweries that specialise in lower ABVS (between 1% and 2.5%), such as south London’s Small Beer Co., have launched in the past 12 months.

The UK government is looking into ways to modify the current labelling for low and non-alcoholic drinks, but experts say that, when it comes to beer and spirits, ‘lower’ is the space to watch. “An increasing number of consumers are gravitating towards drinking less, but better,” MacRae says.

2 Responses to “Trend Spotting: 10 alcohol trends in UK retail to watch in 2018/19”

  1. Andy says:

    Great to see Fifth Spire get a mention from LICHFIELD, not sure the LITCHFIELD village in Hampshire has much to do with it though?!

  2. Will says:

    Just Crisps & Just Oil another business near lichfield producing 100% uk crisps and rape seed oil. Tasty.

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