Trend Spotting: 10 alcohol trends in UK retail to watch in 2018/19

9. Sparkling wine

Sparkling wine, in particular Prosecco, continues to blossom in the UK. Industry insiders don’t see that changing any time soon, but with Brexit looming, there could be a small place for English fizz on supermarket shelves. Sales of sparkling wine totalled 35.8 million gallons last year, an increase of 5% compared with 2016, according to chartered accountant UHY Hacker Young.

While it is a boost, it is the first year of single-digit growth since 2011. “Unless the industry can revitalise its image this year, we may now be reaching “peak Prosecco,” said analyst James Simmonds. In the interests of diversification, retailers have bolstered their fizz offerings. This year the WSTA said that exports of Crémant de Loire wine rose by 34% in 2017, with 3.7 million bottles sold.

In December 2017, Tesco predicted that English sparkling wine sales would boom in 2018, explaining why the grocer included an own-label English fizz from Hush Heath winery in its most recent portfolio tasting in May. Marks & Spencer also reported a 15% rise in sales of English fizz last year.

More than 120 million bottles of bubbly, worth upwards of £850 million, were sold in British shops and supermarkets last year, and that figure is predicted to grow. Dyer is optimistic that the bubble has yet to burst, but agreed that further diversification is on the cards. “I really can’t see Prosecco losing ground for a while,” he says, “but I think there is more room for global sparkling wine.”

2 Responses to “Trend Spotting: 10 alcohol trends in UK retail to watch in 2018/19”

  1. Andy says:

    Great to see Fifth Spire get a mention from LICHFIELD, not sure the LITCHFIELD village in Hampshire has much to do with it though?!

  2. Will says:

    Just Crisps & Just Oil another business near lichfield producing 100% uk crisps and rape seed oil. Tasty.

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