World Cup 2018: How much beer Brits have been drinking

The British Beer and Pub Association (BBPA) has crunched the numbers to see how merry football fans have been getting at the bar this year.

(Photo: jcamilobernal/iStock)

Beer sales at pubs across the country throughout the 2018 tournament could bring in more than £3.6 million in tax revenue, according to the BBPA.

The BBPA is also predicting that home fans will buy six million extra pints at the pub during the last 16 World Cup match against Colombia, providing a boost to the economy worth £18 million.

If England beat Colombia and progress to the quarter finals of the World Cup, the BBPA predicts that an extra eight million pints will be bought during the match.

The match would take place at 3pm on Saturday 7 July, a time the regulatory body said is “perfect for Great British pubs to host the game.”

“When it comes to watching the World Cup, only being at the game itself can compare with being in the pub,” Brigid Simmonds, the BBPA’s chief executive, said.

“With the England team doing us proud and getting to the knockout stages of the tournament, fans will continue to pack out their local to cheer on the boys. It’s fantastic news for the Great British pub.”

Keep scrolling to see how much each fixture so far is thought to have boosted the UK economy in beer sales.

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