The average price of a pint in the UK is 60p too expensive

The average price of a pint in the UK is 60p too expensive, according to the British public.

Punters all over the UK feel out of pocket whenever they head to the pub, according to a new study by YouGov which compared the average price of a pint to the expectations of consumers.

Around 40,000 from across the country were asked what they believed was a reasonable price to pay for a pint of beer in their local pub, with the national average coming out at around £3.00.

Unlucky for beer fans; according to CAMRA’s Good Pub Guide, the average price of a pint in the UK has risen by 13p in the past year to £3.60, as inflation pushes prices higher.

The survey went deeper to find out how much people expect to pay in all corners of the country, and where patrons feel the most short-changed at the bar.

For brevity, YouGov’s analysis followed the geographical classification of areas used by the 2018 edition of the Good Pub Guide 2018 which merged some counties together including four counties in Yorkshire, three in Northumbria, East and West Sussex, Leicestershire and Rutland, Somerset and Bristol;,West Midlands and Warwickshire, and Lancashire, Manchester and Merseyside.

Surrey has the highest difference between expected price and reality. The county had one of the most expensive average pints in last year’s Good Pub Guide at £4.40, more than £1 higher than what locals wish to pay.

However, the county with the most satisfaction was Herefordshire. Residents expect a pint to cost around £3.01, while the average cost is only 30p higher at £3.31, also making it the joint-cheapest county to buy a beer.

While Yorkshire also had the cheapest pints at £3.31, locals thought a reasonable price was much lower, at £2.84.

YouGov’s findings, which were collected in May this year, also show that people in Scotland believe a pint is 60p more expensive than it should be.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Head of Sales and Marketing

The Lyme Bay Cider Co Ltd
UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Southern Regional Account Manager

Speciality Drinks
England, UK

Northern Regional Account Manager

Speciality Drinks
England, UK

Fine Wine Buyer

FINE+RARE Ltd
London, UK

Awards Sales Executive – France

Decanter
London, UK

Sales Executive / Brand Ambassador

Elixir Distillers
London, UK

Brand Development Executive

Elixir Distillers
London, UK

Sales Administrator

Company details: Advised on application
London W1

London Account Manager

Speciality Drinks
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2019

Wine Paris

Paris,France
11th Feb 2019

IBWSS UK

London,United Kingdom
11th Mar 2019
Click to view more

The Global Fortified Masters 2018

Deadline : 25th January 2019

The Global Pinot Noir Masters 2019

Deadline : 1st February 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more