The average price of a pint in the UK is 60p too expensive

The average price of a pint in the UK is 60p too expensive, according to the British public.

Punters all over the UK feel out of pocket whenever they head to the pub, according to a new study by YouGov which compared the average price of a pint to the expectations of consumers.

Around 40,000 from across the country were asked what they believed was a reasonable price to pay for a pint of beer in their local pub, with the national average coming out at around £3.00.

Unlucky for beer fans; according to CAMRA’s Good Pub Guide, the average price of a pint in the UK has risen by 13p in the past year to £3.60, as inflation pushes prices higher.

The survey went deeper to find out how much people expect to pay in all corners of the country, and where patrons feel the most short-changed at the bar.

For brevity, YouGov’s analysis followed the geographical classification of areas used by the 2018 edition of the Good Pub Guide 2018 which merged some counties together including four counties in Yorkshire, three in Northumbria, East and West Sussex, Leicestershire and Rutland, Somerset and Bristol;,West Midlands and Warwickshire, and Lancashire, Manchester and Merseyside.

Surrey has the highest difference between expected price and reality. The county had one of the most expensive average pints in last year’s Good Pub Guide at £4.40, more than £1 higher than what locals wish to pay.

However, the county with the most satisfaction was Herefordshire. Residents expect a pint to cost around £3.01, while the average cost is only 30p higher at £3.31, also making it the joint-cheapest county to buy a beer.

While Yorkshire also had the cheapest pints at £3.31, locals thought a reasonable price was much lower, at £2.84.

YouGov’s findings, which were collected in May this year, also show that people in Scotland believe a pint is 60p more expensive than it should be.

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