Wine Australia signs MoU with Chinese e-commerce giant Alibaba

Wine Australia and Chinese multinational e-commerce conglomerate Alibaba have today signed a Memorandum of Understanding (MoU) to better showcase Australian wine on ee-commerce platform, Tmall.

Mike Hu, Tmall’s FMCG CEO and Stuart Barclay, general manager marketing, Wine Australia

“Working with Tmall will significantly enhance the ultimate consumer engagement,” said Wine Australia chief executive Andreas Clark, noting that the signing of this MoU demonstrated the strong engagement of Chinese consumers in online retail and their growing interest in Australian wine.

“ is China’s premier online branded shopping platform and the most visited business-to-consumer (B2C) online retail website in China. By partnering with Tmall, we can collaborate on many aspects and activities that further promote genuine Australian wine and do so in a way that supports the integrity of the brands. It’s also an opportunity to educate Alibaba staff about the quality and diversity of Australia’s premium wines through education and awareness development’, he added.

The signing of this agreement follows a $50m Export and Regional Support Package from the Australian Government to help amplify the promotion of Australian wine on the world stage and to leverage and grow international tourism to create demand and build awareness for premium Australian wine, China a key market.

This separate agreement is expected to complement those efforts, facilitating co-operation between the Chinese retail giant and Australia with regards to promotion and education of the Chinese market in relation to Australian wine.

The MoU signing took place at this week’s Vinexpo Hong Kong, where Australia is celebrating its ‘Country of Honour’ role with 151 exhibitors showcasing 225 wine brands from more than 51 regions – activities that have themselves been supported by the ‘$50m Package’.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Marketing Manager

Amathus Drinks Plc
London, UK

Partner Manager - Manged On-Trade

Maverick Drinks
London, UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Head of Sales

London, UK

Logistic and Fullfilment - Whisky (and wine) administrator

Stilnovisti Ltd
London, United Kingdom // Dufftown, Keith, United Kingdom

Account Manager

Harviestoun Brewery
Field Based, UK

Buyer - Spain & South America

London, UK

Events Sales Manager

Field based - London or surrounding area

Sales Director Europe

Mirabeau Wine

Argentina Breaking New Ground Masterclass Series

Leeds,United Kingdom
17th Oct 2018

Argentina Breaking New Ground Masterclass Series

Edinburgh,United Kingdom
18th Oct 2018


5th Nov 2018
Click to view more

Global Chardonnay Masters 2018

Deadline : 17th October 2018

Green Awards 2018

Deadline : 19th October 2018

Click to view more

The Global Sparkling Masters 2018

As with all of the drinks business awards, our judging panel is comprised of Masters of Wine, Master Sommeliers and senior buyers making the competition globally renowned.

Champagne Masters 2018

Enter your wines into the Champagne Masters 2018, the only blind competition dedicated to Champagne in the UK.

Click to view more