Wine Australia signs MoU with Chinese e-commerce giant Alibaba

Wine Australia and Chinese multinational e-commerce conglomerate Alibaba have today signed a Memorandum of Understanding (MoU) to better showcase Australian wine on ee-commerce platform, Tmall.

Mike Hu, Tmall’s FMCG CEO and Stuart Barclay, general manager marketing, Wine Australia

“Working with Tmall will significantly enhance the ultimate consumer engagement,” said Wine Australia chief executive Andreas Clark, noting that the signing of this MoU demonstrated the strong engagement of Chinese consumers in online retail and their growing interest in Australian wine.

“Tmall.com is China’s premier online branded shopping platform and the most visited business-to-consumer (B2C) online retail website in China. By partnering with Tmall, we can collaborate on many aspects and activities that further promote genuine Australian wine and do so in a way that supports the integrity of the brands. It’s also an opportunity to educate Alibaba staff about the quality and diversity of Australia’s premium wines through education and awareness development’, he added.

The signing of this agreement follows a $50m Export and Regional Support Package from the Australian Government to help amplify the promotion of Australian wine on the world stage and to leverage and grow international tourism to create demand and build awareness for premium Australian wine, China a key market.

This separate agreement is expected to complement those efforts, facilitating co-operation between the Chinese retail giant and Australia with regards to promotion and education of the Chinese market in relation to Australian wine.

The MoU signing took place at this week’s Vinexpo Hong Kong, where Australia is celebrating its ‘Country of Honour’ role with 151 exhibitors showcasing 225 wine brands from more than 51 regions – activities that have themselves been supported by the ‘$50m Package’.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Account Manager

Justerini & Brooks
Edinburgh, UK

Senior Partner Manager - eCommerce

Maverick Drinks
London, UK

Buyer

Liberty Wines
London, UK

HR Co-ordinator

Liberty Wines
London, UK

Director of Sales

Gulf Brands International
Bahrain

Head of Trade Marketing

Lanson International UK Ltd
London W1

Sales Manager

The Drinks Business
London, UK

Customer Development Manager

Love Drinks
London, UK

Junior Brand Manager x2

Enotria&Coe
London, UK

Assistant Brand Manager

Swallow Associates Ltd
Kings Langley, UK

Champagne Masterclass

London,United Kingdom
10th Sep 2018

THE GREATEST ITALIAN SPARKLING WINES TASTING

London,United Kingdom
10th Sep 2018

Cape Wine 2018

Cape Town,South Africa
12th Sep 2018
Click to view more

The Global Beer Competition

Deadline : 22nd August 2018

The Global Malbec Masters 2018

Deadline : 1st September 2018

Click to view more

Cabernet Sauvignon Masters 2018

the drinks business is proud to announce the fifth year of its Global Cabernet Sauvignon Masters

The Global Pinot Noir Masters 2018

the drinks business is proud to announce the fourth year of the Global Pinot Noir Masters, the most extensive competition in the Global Masters series.

Click to view more