Wine Australia signs MoU with Chinese e-commerce giant Alibaba

Wine Australia and Chinese multinational e-commerce conglomerate Alibaba have today signed a Memorandum of Understanding (MoU) to better showcase Australian wine on ee-commerce platform, Tmall.

Mike Hu, Tmall’s FMCG CEO and Stuart Barclay, general manager marketing, Wine Australia

“Working with Tmall will significantly enhance the ultimate consumer engagement,” said Wine Australia chief executive Andreas Clark, noting that the signing of this MoU demonstrated the strong engagement of Chinese consumers in online retail and their growing interest in Australian wine.

“ is China’s premier online branded shopping platform and the most visited business-to-consumer (B2C) online retail website in China. By partnering with Tmall, we can collaborate on many aspects and activities that further promote genuine Australian wine and do so in a way that supports the integrity of the brands. It’s also an opportunity to educate Alibaba staff about the quality and diversity of Australia’s premium wines through education and awareness development’, he added.

The signing of this agreement follows a $50m Export and Regional Support Package from the Australian Government to help amplify the promotion of Australian wine on the world stage and to leverage and grow international tourism to create demand and build awareness for premium Australian wine, China a key market.

This separate agreement is expected to complement those efforts, facilitating co-operation between the Chinese retail giant and Australia with regards to promotion and education of the Chinese market in relation to Australian wine.

The MoU signing took place at this week’s Vinexpo Hong Kong, where Australia is celebrating its ‘Country of Honour’ role with 151 exhibitors showcasing 225 wine brands from more than 51 regions – activities that have themselves been supported by the ‘$50m Package’.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Administrator

Les Caves de Pyrène
Guildford, UK

General Manager

3Cs Cider

Brand Manager

Hallgarten Druitt
Luton, UK

Brand Manager

Kilchoman Distillery Co Ltd
Edinburgh, UK

Wine Bar Supervisor

London, UK

Partner Manager - On-trade - North West

Maverick Drinks
Manchester, UK

Partner Manager - On-trade - Scotland and NE

Maverick Drinks
Edinburgh, UK

Head of Marketing

Berkmann Wine Cellars
London, UK

Business Development Manager

Harviestoun Brewery Limited
Scotland - Central Belt

Cask Buyer

Atom Brands
Tonbridge, UK

Pays d'Oc Tasting

London,United Kingdom
28th Jun 2018

CHILE: From The Very Top To The Downright Hot

Manchester,United Kingdom
2nd Jul 2018

CHILE: From The Very Top To The Downright Hot

Edinburgh,United Kingdom
3rd Jul 2018
Click to view more

Champagne Masters 2018

Deadline : 22nd June 2018

The Global Malbec Masters 2018

Deadline : 1st July 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more