This Irish whiskey sold out less than six hours after it launched online

A limited edition, 32-year aged whiskey produced by Irish Distillers’ brand Redbreast sold out less than six hours after its release, the label has confirmed.

Apprentice Blender, Dave McCabe, and Master Blender, Billy Leighton, taste Redbreast Dream Cask to mark World Whisky Day 2018. (Photo: Jameson)

Just 816 bottles of Redbreast Dream Cask — a limited edition, single pot still whiskey — were made available to purchase on Jameson’s specially created Redbreast website at 4pm on 19 May to coincide with World Whiskey Day.

By 10:30pm, the Pernod Ricard-owned retailer had sold its last bottle, translating to just over two bottles being purchased every minute.

Redbreast Dream Cask is the first in a new series of limited edition Irish whiskeys Jameson plans to roll out in the coming years, that will be sold exclusively through the Redbreast Birdhouse website.

It has aroma notes of orange peel and blackcurrant, which “move to deeper richer notes including dark chocolate and bitter almond with a heavy oak influence,” according to master blender Billy Leighton.

On the palette there are mixed fruit toned with “a touch of menthol and liquorice.”

 

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