Plumpton college calls on students to help re-brand its wine portfolio

A first-year student at UK wine school Plumpton College has re-designed the institution’s entire wine portfolio to reflect the “increasing quality of English and Welsh wine,” it has been announced.

In collaboration with brand creation specialists Studio Parr, Plumpton College offered students the chance to contribute to the design of the new labels for its Rock Lodge and single varietal ranges of still wines as part of its annual design competition.

The winning designs were by Lizzi Hobcraft, currently in her first year of Plumpton’s foundation diploma in Wine Business.

This year, entrants had to choose from two separate design briefs. Plumpton’s Rock Lodge red, white and rosé blends, for example, required a design to give the wine “a sense of place, inspired by the vineyard”.

The second brief was dedicated to the college-cum-winery’s single varietal Bacchus wine, which needed a design brief focusing on the “craftsmanship and beauty of detail,” in a bid to position the drink as a premium product.

Hobcraft, who ran her own lingerie business before enrolling at the college, said that injecting creativity into the labels “a breath of fresh air.”

“It’s really exciting to have won the competition and be working on a project to inspire and engage people with wine, through colourful and creative labelling.”

The new branding was launched at Plumpton’s Open Day and Spring Fair on 12 May.

Chris Foss, head of Plumpton’s wine division, said: “With the evident success of the English wine industry, we need to attract more students into the sector, and involve them in all aspects of wine production, including business and branding.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Events Executive

67 Pall Mall
Pall Mall, London SW1Y 5ES, UK

Fine Wine Sales Executive

Roberson Wine
London, UK

Account Manager - London Trade Sales

Bancroft Wines Ltd
London, UK

Brand Manager

Elixir Distillers
Park Royal, London UK

Marketing Assistant

Speciality Brands
Park Royal, London, UK

Key Account Manager

MMI Maldives
Maldives

Financial Controller

London City Bond
Barking, UK

Duty Manager

The Whisky Exchange
Great Portland Street, London

Spirits Advisor

The Whisky Exchange
London, UK

Millésime Bio 2020

Montpellier,France
27th Jan 2020

Maisons Marques et Domaines Annual Tasting

London,United Kingdom
29th Jan 2020

Austrian Wine Tasting

London,United Kingdom
3rd Feb 2020
Click to view more