Cognac Frapin launches new-look website

As consumer interest in Cognac continues to rise, producer Frapin has relaunched its website with new sections dedicated to cocktail recipes, food pairing and tours of the French château.

The website, according to the Frapin, has been “restyled and improved” with the addition of thee new pages, called “cocktails”, “gastronomy”, and “visit of the house”.

The gastronomy page advises Cognac-lovers on the best foods to pair with their chosen drink.

“During meals at Château Fontpinot,” it says, “we combine our Cognacs with different families of food: meat, fish, shellfish & crustaceans, fruits & vegetables, cheeses, desserts.”

“Finding the right balance between acidity, bitterness, fat, sweet, salty is essential so that the food does not outweigh the cognac and vice versa.”

The cocktail section, meanwhile, suggests recipes for drinks including a Winter Sazerac, Tropical Side-Car, and Alabazam.

Frapin makes its high-end Cognacs from 240 hectares of Ugni Blanc vines in chalky soils in Grande Champagne; the grand cru of the Cognac world.

The news comes as Cognac has started to gain popularity with drinkers in the On-trade.

Cognac exports grew by 10% last year for the third time in a row, reaching their highest ever levels in both volume and value, according to data from France’s Bureau National Interprofessional du Cognac (BNIC).

To add complexity to its Cognacs, Frapin distills on the lees; a practice that’s quite unusual in the region.

The company’s biggest markets are the US and China, but last year, owner Jean-Pierre Cointreau told the drinks business that there is “work to do” in the UK.

“This is a good moment for Cognac ­– the brown spirits category is growing and Cognac sales are on the rise. We’re really pushing Cognac cocktails and food pairing to reach a younger audience,” Cointreau told db.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Marketing Manager

Amathus Drinks Plc
London, UK

Partner Manager - Manged On-Trade

Maverick Drinks
London, UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Events Sales Executive

The Drinks Business Hong Kong
Hong Kong

Head of Sales

IWSC
London, UK

Logistic and Fullfilment - Whisky (and wine) administrator

Stilnovisti Ltd
London, United Kingdom // Dufftown, Keith, United Kingdom

Account Manager

Harviestoun Brewery
Field Based, UK

Buyer - Spain & South America

Enotria&Coe
London, UK

Events Sales Manager

Enotria&Coe
Field based - London or surrounding area

IBWSS China

Shanghai,China
5th Nov 2018

Exploring Beaujolais Wines Across The Years & Appellations

Manchester,United Kingdom
6th Nov 2018

Pink Rosé Festival

Cannes,France
7th Feb 2019
Click to view more

Green Awards 2018

Deadline : 19th October 2018

Rioja Masters 2018

Deadline : 26th October 2018

Click to view more

The Global Sparkling Masters 2018

As with all of the drinks business awards, our judging panel is comprised of Masters of Wine, Master Sommeliers and senior buyers making the competition globally renowned.

Champagne Masters 2018

Enter your wines into the Champagne Masters 2018, the only blind competition dedicated to Champagne in the UK.

Click to view more