Cognac Frapin launches new-look website

As consumer interest in Cognac continues to rise, producer Frapin has relaunched its website with new sections dedicated to cocktail recipes, food pairing and tours of the French château.

The website, according to the Frapin, has been “restyled and improved” with the addition of thee new pages, called “cocktails”, “gastronomy”, and “visit of the house”.

The gastronomy page advises Cognac-lovers on the best foods to pair with their chosen drink.

“During meals at Château Fontpinot,” it says, “we combine our Cognacs with different families of food: meat, fish, shellfish & crustaceans, fruits & vegetables, cheeses, desserts.”

“Finding the right balance between acidity, bitterness, fat, sweet, salty is essential so that the food does not outweigh the cognac and vice versa.”

The cocktail section, meanwhile, suggests recipes for drinks including a Winter Sazerac, Tropical Side-Car, and Alabazam.

Frapin makes its high-end Cognacs from 240 hectares of Ugni Blanc vines in chalky soils in Grande Champagne; the grand cru of the Cognac world.

The news comes as Cognac has started to gain popularity with drinkers in the On-trade.

Cognac exports grew by 10% last year for the third time in a row, reaching their highest ever levels in both volume and value, according to data from France’s Bureau National Interprofessional du Cognac (BNIC).

To add complexity to its Cognacs, Frapin distills on the lees; a practice that’s quite unusual in the region.

The company’s biggest markets are the US and China, but last year, owner Jean-Pierre Cointreau told the drinks business that there is “work to do” in the UK.

“This is a good moment for Cognac ­– the brown spirits category is growing and Cognac sales are on the rise. We’re really pushing Cognac cocktails and food pairing to reach a younger audience,” Cointreau told db.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Advisor

The Whisky Exchange
London, UK

Customer Services Administrator

Speciality Drinks
London, UK

Trading Administrative Assistant

Vin-Exchange Ltd
London, UK

Events Sales Executive

The Drinks Business Hong Kong
Hong Kong

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands, UK

Sales Executive

Wine Source
London, UK

Sales – North East England

Liberty Wines
London, UK

Account Manager

Grape Passions Ltd
Hertfordshire, UK

Account Manager Business Development

Gourvid Limited
London, UK

Pink Rosé Festival

7th Feb 2019

Wine Paris

11th Feb 2019
Click to view more

The Global Fortified Masters 2018

Deadline : 25th January 2019

The Global Pinot Noir Masters 2019

Deadline : 1st February 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more