2018’s Drinks Business Awards: profiling the recipients

Best Launch

Winner

Lanchester Wines and The Co-op for the Members’ Choice Pioneer Pinot Grigio

Our judges believed this fun, inclusive campaign showed off The Co-op at its best and had the uplift in sales to boot. They liked the fact that it responded to current consumer trends and involved their customers during every step of the winemaking process. “It was a very strong, very well integrated, 360-degree campaign and is a great example of a retailer successfully working together with its suppliers and customers,” said one judge.

Social Media Campaign of the Year

Winner

Master of Malt for #WhiskySanta

Our judges loved the #WhiskySanta campaign, which they feel has come of age over the years and is now reaping real commercial benefits. They loved the way the company puts a heavy premium on innovation and enjoyed the humour of the campaign, which “takes the stuffiness out of spirits”. “It’s important to recognise consistency and we’ve seen this campaign develop and mature into a huge commercial success”, said one judge.

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