2018’s Drinks Business Awards: profiling the recipients

Man of the Year

Sukhinder Singh

Our recipient is a man who has obsessively dedicated his working life to one particular alcoholic drink. Starting out his career at his parent’s business, a wine and spirits merchant in Hanwell, he began his love affair with rare drinks by collecting miniatures in the mid-80s.

10 years later, he had built up a vast collection of whisky, fuelling a passion for the drink that would inspire the creation of an empire built around Scotch.

When his parents retired in 1999, our recipient, along with his younger brother, decided to sell the family business and, with the proceeds, founded The Whisky Exchange – an online portal for buying, selling or swapping bottles of fine Scotch.

This business today is the world’s biggest specialist online whisky retailer, and now boasts a bricks and mortar presence too – indeed, it is opening a second London shop this month.

In his bravest move yet, our recipient hopes to bring his passion for whisky further to life through the company’s own distillery, having secured a piece of land near Port Ellen on Islay’s south coast.

And, we are told, he has just submitted a planning proposal. If all goes to plan, building work will commence later this year – ensuring he is involved in every part of the supply chain.

Our recipient is the brain behind a hugely successful set of businesses under the headings The Whisky Exchange, Speciality Drinks, Whisky.Auction and Elixir Distillers.

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