10 of the best jobs in drinks and how to get them

Drinks educator

Name: Jim Gore, WSET Certified Educator and Principal of WSET School London

What route did you take to your current role?

A simple part-time job in Oddbins while at university put me right in the centre of the wine and spirits world. Whilst there I achieved my WSET qualifications, and was hooked. Moving back home to Burgundy and spending some time with my mother (who has worked in education all her life) convinced me that WSET was the place for me. The final transition in to being a WSET Certified Educator was solely down to Karen Douglas, WSET Director of Global Education, who saw long before I did that education was my calling!

What’s the best thing about your job?

The students, when you’ve managed to explain something that they may have misunderstood their entire life. The wines don’t hurt either! 🙂

And the worst?

The lack of time it feels like we have to go in to detail on such a fascinating subject.

What’s an average day look like?

Early start, check your wines and IT and dive straight in to teaching. Most days involve tasting 18 to 24 wines. Realistically we have no more than 30 minutes break over the day so a good night’s sleep is essential with all preparation done the day before.

What’s your best piece of advice to someone looking to land a job in your field?

Passion, knowledge and energy are essential but the ability to explain things simply and build skills in your students is the key. Education is not telling people what you know but being able to make them fully understand the topic and then testing that they understand. It’s a subtle but essential difference. The days of standing in front of a class and giving a lecture are well and truly over. Get some practice public speaking and be prepared to prepare, a lot!

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