La Martiniquaise reaches ‘symbolic’ €1bn in annual turnover

French drinks company La Martiniquaise has reached €1 billion in turnover for the 12 months to the end of 2017 – an achievement the business describes as “symbolic”.

Speaking to the drinks business at ProWein last month, Sylvia Bernard, international marketing director at brand owner La Martiniquaise, said that achievement was “symbolic” for the company, which saw its annual turnover rise from a total of €980 million in 2016 to €1bn last year.

Representing a year-on-year rise of 2.2%, the increase comes after several years of steady growth for the group, which owns Label 5 Scotch, among other major spirits brands and Porto Cruz Port.

Bernard told db that the majority of the growth for the group was coming from markets other than France, which she described as a “big but mature” market that is “stable”.

Nevertheless, she recorded strong growth in France for rum and gin, both areas where La Martiniquaise is dominant in its domestic market as owner of Gibson’s gin and Saint James and Negrita rums.

Beyond France, Bernard said that the group was performing well in Europe, a trend that has been boosted by the development of strong subsidiaries across the continent, and, most recently, the acquisition of significant Netherlands distributor Inspirits.

Along with Label 5, La Martiniquaise also owns the Sir Edward’s Scotch brand, while the company’s other major spirits brands include Poliakov vodka – the largest vodka brand in France.

La Martiniquaise is the second largest spirits business in France after Pernod Ricard.

One Response to “La Martiniquaise reaches ‘symbolic’ €1bn in annual turnover”

  1. Lo quiero en Brazil, llo soy el camiño!

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Regional Sales Manager (London)

Ian Macleod Distillers
London, UK

Wine Trader

Vintage Capital II PLC
London, UK

International Marketing Assistant

Paris, France

Senior Partner Manager - Managed On-Trade

Maverick Drinks
United Kingdom

Brand Activation Manager UK & Europe

Australian Vintage
London, UK

Sales Account Manager

Matthew Clark
Reading, UK

Brand Activation Executive

Pernod Ricard UK
London, UK

Logistics Administrator

Swig Wines Ltd

Customer Service Manager

Jascots Wine Merchants
London, UK

Transport Manager

Jascots Wine Merchants
London, UK

International Bulk Wine & Spirits Show (IBWSS)

25th Jul 2018

Cape Wine 2018

Cape Town,South Africa
12th Sep 2018

The Wine & Spirits Show

London,United Kingdom
12th Oct 2018
Click to view more

The Global Malbec Masters 2018

Deadline : 1st August 2018

Champagne Masters 2018

Deadline : 1st August 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more