This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Subscriber only
JD.com: Younger consumers driving China’s online Baijiu sales
Challenging the perception China’s fiery sorghum-based Baijiu is the preferred tipple of an older generation of consumers, the latest report by e-commerce company JD.com shows that the spirit is in fact a favourite among younger consumers aged between 26 and 35....