AdVini acquires majority share in Stellenbosch Vineyards

French wine powerhouse AdVini has acquired a majority stake in Stellenbosch Vineyards in a move that cements its ambitions to be a major player in South Africa.

As part of the sale, AdVini will take ownership of Stellenbosch Vineyards’ winemaking facility and logistical centre as well as its Stellenbosch Vineyards, Flagship, Credo, Infiniti, Welmoed, Arniston Bay and Versus wine brands.

Antoine Leccia, CEO of AdVini

The acquisition comes off the back of an international distribution agreement between the two companies, which began at the
beginning of the year, that covers the Americas, Asia, travel retail and the rest of the

Located on the historic Welmoed wine farm, which dates back to 1690, Stellenbosch Vineyards has cultivated long-term relationships with grape growers and sources fruit from several vineyard sites in the South African region. The winery will continue to deal directly with existing customers.

“With the addition of Stellenbosch Vineyards, our South African wine offering in the premium segment is becoming an enticing selection,” said Antoine Leccia, CEO of AdVini.

“AdVini is present in over 100 countries due to its sales network and close relationships with its customers. We are all proud to be joining the AdVini family,” Eduan Steynberg, managing director of Stellenbosch Vineyards, added.

AdVini owns 2,333 hectares of vineyards across France and is also a majority shareholder of South Africa’s Ken Forrester Vineyards.

Among its French estates are Domaine Laroche in Chablis, Ogier and Clos de l’Oratoire des Papes in Châteauneuf-du-Pape; and Château Capet-Guillier in Saint-Emilion. AdVini’s turnover in 2017 was €250 million.

AdVini already owns 200 hectares of vineyards in Stellenbosch with L’Avenir, Ken Forrester Vineyards, Le Bonheur Wine Estate and Maison du Cap.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Marketing Manager

Amathus Drinks Plc
London, UK

Partner Manager - Managed On-Trade

Maverick Drinks
London, UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Events Sales Executive

The Drinks Business Hong Kong
Hong Kong

Head of Sales

London, UK

Logistic and Fullfilment - Whisky (and wine) administrator

Stilnovisti Ltd
London, United Kingdom // Dufftown, Keith, United Kingdom

Account Manager

Harviestoun Brewery
Field Based, UK

Buyer - Spain & South America

London, UK

Events Sales Manager

Field based - London or surrounding area


5th Nov 2018

Exploring Beaujolais Wines Across The Years & Appellations

Manchester,United Kingdom
6th Nov 2018

Pink Rosé Festival

7th Feb 2019
Click to view more

Rioja Masters 2018

Deadline : 26th October 2018

The Global Pinot Noir Masters 2019

Deadline : 1st November 2018

Click to view more

The Global Sparkling Masters 2018

As with all of the drinks business awards, our judging panel is comprised of Masters of Wine, Master Sommeliers and senior buyers making the competition globally renowned.

Champagne Masters 2018

Enter your wines into the Champagne Masters 2018, the only blind competition dedicated to Champagne in the UK.

Click to view more