Here are seven consumer wine trends to watch in 2018

3. Wine in a can

Canned formats are here to stay. “Wine will further shed its stuffy image to embrace democratisation,” said Malandrakis.

Wine in a can — already spiking in the US and a hot topic of debate in the UK’s wine community — will lead the charge on the back of their portability, versatile character and durability credentials as well as due to the simple fact that younger demographics have already embraced them in the case of craft beer pioneers, according to Euromonitor.

Cans are big business in the craft beer industry. They make packaging cheap, eco-friendly and stylish in one fell swoop. One quarter of the UK’s craft beer is now sold in cans, and this figure is expected to rise in the category. Canned cocktails are beginning to line supermarket shelves globally, and tinnies are even shaping how cocktail bars serve up their drinks, but Malandrakis warned that traditional vintners may take a while to adopt the canned concept.

“Underlying industry conservatism, retailer pushback and distributors’ relative lack of knowledge will still present barriers in the short to medium term.”

2 Responses to “Here are seven consumer wine trends to watch in 2018”

  1. Roberto says:

    BurNarj , my suggestion for a new trend, -very tasty ,unique, made from natural Andalusian oranges . Its the only combination in the world of natural oranges in sparkling wine produced using patented method similar to traditional method used for champagne production.
    I don’t want to describe the pleasure of discovering unknown, new dimension of world – oranges , but believe me Burnarj its a great option.

  2. jeff says:

    Sorry, but based on my tasting, China is not ready for prime time yet. I’ve had offerings from both Changyu and Great Wall and they are not ready to take off internationally. Grace Vineyards could break out. On a recent (non-wine) work trip to China I stopped in a wine shop full of French, Italian, Australian, Chilean wines and asked for a Chinese wine. The clerk said almost under his breath: “Chinese wines are not very good, we drink these” pointing to the traditional wine producers on the shelf.

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