Champagne Mumm to unveil Cordon rosé during Art Central in Hong KongBy Natalie Wang
Champagne Mumm will unveil the ‘Mumm Grand Cordon Rosé’ during Art Central in Hong Kong next month, a wine that is designed to “challenge the conventions of traditional rosé Champagne”, the Champagne house claims.
A blend of Pinot Noir, Meunier and Chardonnay, the rosé is described as “lively and refreshing” with Pinot Noir dominating the blend, comprising 60% of the grapes used selected from the Champagne house’s most prestigious villages by Cellar Master Didier Mariotti.
The wine is aged two years in the cellar, and released with a minimal dosage of 6 grams per litre.
Champagne Mumm will also host a Media X Mumm Art Exhibition during the Art Central event scheduled from 27 March to 1 April. This year the Media X Mumm initiative will introduce urban graffiti artist, Bisco Smith, who is known for his ‘visual freestyle’ which blends graffiti deconstruction, gestural abstraction, and lyric based style-writing.
On the sideline, there will also be the newly added Media X Mumm beach club and the popular Harbour Party during the six-day art festival.