Suntory partners with China’s Alibaba for whisky sale

Japan’s leading beverage company, Suntory, is partnering with China’s e-commerce giant Alibaba group to sell whisky and other liquors in mainland China.

A screen grab of Suntory’s online shop through Beam Suntory on Tmall.com

This will mark the first foray by Suntory’s main business into China’s fast-growing marketplace, reported Nikkei.

Suntory has opened a store on Alibaba’s retail platform Tmall.com through Beam Suntory, its US distillery and group member. The Japanese company purchased Jim Beam in 2014 for US$16 billion.

The store has already started selling Jim Beam and Marker’s Mark bourbon and Courvoisier Cognac in China. Other of its renowned Japanese whiskies including Hibiki and Yamazaki are also available through the online shop.

In addition to its online presence, the deal will also allow Suntory to sell its liquors through Alibaba’s bricks and mortar shops including RT-Mart superstores and Hema supermarkets.

China is already the world’s biggest spirits market. By 2020, sales of spirits in China are forecast to reach 1.2 billion 9-litre cases by 2020, according to a report by Vinexpo and IWSR.

Suntory is also the parent company of ASC Fine Wines, one of the oldest wine importers in China.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Marketing Executive

Harviestoun Brewery
London, UK

Content Marketing Assistant

Matthew Clark Bibendum
London, UK

Retail Sales & Operations Manager

Davy's Wine Merchants
London, UK

Head Distiller

Little Bird Gin
London, UK

Events Assistant

Speciality Drinks
Park Royal, London, UK

Digital Sales & Marketing Executive

Roberson Wine
London, UK

Brand Marketing Manager

Maverick Drinks
London, UK

PR and Communications Manager

Maverick Drinks
London, UK

Various Sales Roles

Amathus Drinks Plc
Bristol, Cardiff, Cornwall, Devon, Leeds and Birmingham

The City Wine & Spirits Show

London,United Kingdom
12th Oct 2018

IBWSS China

Shanghai,China
5th Nov 2018

IBWSS UK

London,United Kingdom
11th Mar 2019
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more