Marqués del Atrio named official wine of La Liga

Rioja estate Marqués del Atrio has been named as the official wine of Spanish premier division football league La Liga in a contract that will run for three seasons.

In order to maximise this opportunity, the Rioja estate has appointed BRTnews as its new communication and public relations agency.

BRTnews will support Marqués del Atrio in communication and public relations, promoting the winery both in traditional media and in the digital sphere.

The winery, managed by the Rivero family, recorded a turnover of €39 million in 2016, with a production of 23 million bottles.

By 2020 Marqués del Atrio hopes to be among top 10 of the Spanish wineries for volume and value sales, which it plans to achieve by pushing both domestic sales and exports, which currently account for half of its total production.

In 2015, leading Chinese wine group Changyu Pioneer Wine bought a 75% stake in the winery, keeping the founding Rivero family in charge of the management.

Marqués del Atrio is run by CEO Jesús Rivero, while Chilean winemaker Rodrigo Espinosa is its technical director.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Fine Wine Sales Administrator

Davy's Wine Merchants
London, UK

Content Manager (Maverick Drinks)

ATOM Supplies
London, UK

Graphic Designer (NPD)

ATOM Supplies
Tunbridge Wells, UK

Press Officer

Speciality Drinks
London, UK

UK Private Clients Manager

Ditton Wine Traders
London, UK

London Business Development Manager

Maisons Marques et Domaines UK Ltd

Head of Buying - Spirits

Enotria&Coe
West London, UK

Liquid Production Supervisor

ATOM Supplies
Tonbridge, Kent, UK

Sales Account Manager – Cotswolds

Haynes Hanson & Clark
Gloucestershire, UK

Communications & PR Manager

Bruichladdich
Islay, UK

International Bulk Wine and Spirits Show

London,United Kingdom
26th Feb 2018

Spirited London

London,United Kingdom
15th Mar 2018

Prowein 2018

Dusseldorf,Germany
18th Mar 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more