London Wine Fair partners with JF Hillebrand for 2018

The London Wine Fair is partnering with drinks logistics supplier JF Hillebrand to host an area dedicated to smart technology and innovation in the alcohol, retail and hospitality sectors.

(Photo: Anthony Upton/London Wine Fair)

The Innovation Zone will feature the latest solutions across smart technology, big data, artificial intelligence, social media, event marketing, business modelling, e-commerce, staff engagement, packaging, design and supply chain solutions. It presents an opportunity to explore the major challenges facing the drinks, hospitality and retail industries.

Alongside participating exhibitors, the Innovation Zone will feature a series of seminars and TED-style talks hosted by those driving innovation in the drinks industry and beyond.

The London Wine Fair will take place between Monday 21 and Wednesday 23 May 2018 at Olympia London.

A timetable will be published closer to the show.

“As a leading global logistics provider to the beer, wine, and spirits industries, we are delighted to partner with the London Wine Fair for the launch of the Innovation Zone,” said Sébastien Desreumaux, UK managing director for JF Hillebrand.

“We pride ourselves on developing innovative solutions that help customers to optimise their supply chains, reduce their carbon impact and access markets ever more efficiently.

“We look forward to showcasing our technology and using our unique vantage point across the supply chain to connect with our industry on innovative best practices.”

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