Vintage Wine Estates acquires Layer Cake Wines

California-based Vintage Wine Estates, owner of Close Pegase and Sonoma Coast Vineyards, has acquired the Layer Cake and If You See Kay wine brands.

If You See Kay, a Cabernet-based blend from Lazio

As reported by Wine Spectator, Vintage Wine Estates bought the brands from One True Vine for an undisclosed sum.

As part of the deal, Vintage Wine Estates’ partner, Deutsch Family Wine & Spirits, will look after the sales and marketing for the Layer Cake brand in the US, while the If You See Kay and Cherry Pie brands will be handled by VWE.

“We’re very excited to soon be leading the sales and marketing of Layer Cake,” Peter Deutsch, CEO of Deutsch Family, told Wine Spectator.

“In partnership with Vintage Wine Estates president Pat Roney and his team, we’ll drive existing and new items as part of our mission to grow the brand,” he added.

Founded by Jayson Woodbridge in 2004, Layer Cake’s current lineup includes a Malbec from Argentina, Primitivo from Italy, Shiraz from Australia and California Cabernet.

Woodbridge is also the man behind both Cherry Pie and If You See Kay – a Cabernet-based red blend from Lazio, which, when said aloud, sounds like the spelling of a four-letter expletive.

Back in 2012 Woodbridge landed in hot water over the cheekily-named wine with councilors in New Hampshire.

“This isn’t the welcome mat New Hampshire should display for tourists. We need to set a higher standard for sales and marketing – the label violates community standards,” councillor David Wheeler told local paper The Union Leader at the time.

However, James Joyce pipped Woodbridge to the post on the gag, which appears in his magnum opus Ulysses in the line: “If you see Kay, Tell him he may. See you in tea, Tell him from me.”

Woodbridge also founded the Hundred Acre wine brand, which shot to fame for its cult Cabernets made from a 10-acre vineyard in St Helena that sell for upwards of £400 a bottle.

Vintage Wine Estates has a broad portfolio, including the Game of Thrones wines and the Tall Dark Stranger brand.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Administrator

Les Caves de Pyrène
Guildford, UK

On Trade & Corporate Accounts Manager

The Champagne Company
Birmingham, UK

Customer Service Assistant

The Champagne Company
Birmingham, UK

Key Account Manager - Distilling Sector - Scotland

Boortmalt
Scotland - call for exact details, UK

UK Brand Ambassador - Ableforth’s

ATOM Brands
Field-based, UK

Wine Sales Consultant

VSF GROUP
Valbonne, South of France, FR

UK Brand Ambassador

Mirabeau en Provence
London, UK

Sales Ambassador – London

Identity Drinks Brands
London, UK

Sales Support Analyst

Australian Vintage
London, UK

Customer Service Advisor

Amathus Drinks
Park Royal, London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2018

VinoVision Paris

Paris,France
12th Feb 2018

Vinisud

Montpellier,France
18th Feb 2018
Click to view more

The Global Pinot Noir Masters 2018

Deadline : 26th January 2018

Cabernet Sauvignon Masters 2018

Deadline : 23rd February 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more