Mahou San Miguel takes 30% stake in US craft brewer

Mahou San Miguel has bought a 30% stake in Colorado-based craft brewer Avery Brewing as part of its ongoing strategy to position itself as the leading Spanish producer in the craft beer sector, and strengthen its presence in the US.

Avery Brewing was founded in 1993 in Boulder, Colorado, by Adam Avery, a keen home brewer, who at the time was just 27 years of age. His father Larry helped fund the setting up of the brewery which today produces its flagship White Rascal – an unfiltered Belgian-style white ale spiced with coriander and Curaçao orange peel –  alongside a range of IPAs and bitter and barrel-aged beers.

“Dad and I decided two years ago that in order to fulfil our vision of the new brewery and all of Avery Brewing’s potential, it made a lot of sense to seek a partner,” said Adam Avery. “At that time, we established our criteria for our perfect partner: minority investor, privately held and family owned entity, long-term investment, strategic advantages, and good people with shared values. Mahou San Miguel emphatically checked all of those boxes for us and is our ideal partner for continued growth, remaining faithful to our beers and our culture.”

This is the second US craft brewer the Spanish producer has invested in, having acquired a 30% stake in the Michigan craft brewer Founders Brewing in 2014. While it has been present in the US market since 2011 with brands including Mahou Cinco Estrellas and Alhambra Reserva 1925.

“This new alliance, between two family companies, has been possible thanks to the passion we share for beer and tradition and that we have similar values,” said Eduardo Petrossi, CEO of Mahou San Miguel. We share the commitment with the communities in which we are present, our long-term vision, concern for the sustainability and well-being of individuals and our aim of doing things right, placing the consumer always at the centre of our decisions. This operation strengthens us as the driving Spanish brewer behind the craft sector and will reinforce our positioning in the United States.”

The financial terms of the deal, which is subject to approval by regulatory authorities, were not disclosed.

Avery Brewing’s range of beers

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Retail Manager

Friarwood Fine Wines
SW London, UK

Assistant Manager

Seven Cellars
Brighton, UK

Key Account Manager

MMI Dubai
Dubai, UAE

Head of Supply Chain

Lanson International UK Ltd
London W1, UK

National Account Executive

Home Based working in Central Belt. Glasgow/Edinburgh, UK

Global Brand Manager - Ableforth’s (Bathtub Gin etc)

ATOM Supplies
Tunbridge Wells, UK

Trade Sales Manager

Wine Source Group
Central London, UK

Prowein 2018

18th Mar 2018

The City Wine Show

London,United Kingdom
13th Apr 2018

Prosecco Springs

London,United Kingdom
26th Apr 2018
Click to view more

The Global Rosé Masters 2018

Deadline : 19th March 2018

The Prosecco Masters 2018

Deadline : 19th March 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more