Beyoncé shuts down ‘Bieryonce’ beer

A New York brewery has halted production of its Beyoncé-inspired German pilsner ‘Bieryonce’ after receiving a cease and desist letter from the superstar’s lawyers.

Brooklyn’s Lineup Brewing created the brew after its owner and master brewer, Katarina Martinez, missed one of Beyonce’s concerts despite having tickets for the show.

Lineup Brewing introduced Bieryonce, during a limited run in October 2016, and because it was so popular relaunched it in November.

The beer can has the same lettering as Beyoncé’s 2013 self title album and had been available in select New York stores.

However the Lineup has since been forced to halt production of the brew after Beyoncé’s lawyers sent it a legal warning over its continuation.

“As a Hispanic, female-run business, I am very inspired by her so I thought I’d pay homage,” Martinez told Pitchfork after receiving the letter. “We’re disappointed she didn’t take it as a compliment, but oh well. It was fun while it lasted!”

The brewery has been quick to take action to salvage its German pilsner, renaming it to “Kätariná” after its owner.

In a post to its Instagram page Lineup said: “Ask and Bey shall receive 🙏🏼 Moving forward, our German Pilsner will be called “Kätariná” paying homage to our badass female brewer and owner. We’re still huge @beyonce fans 🐝”

No longer available. Credit: Lineup Brewing

One Response to “Beyoncé shuts down ‘Bieryonce’ beer”

  1. Klark Kent says:

    so in other words, these limited run beers have increased in value and become collectors items…..wouldn’t it be ironic if she was the one to buy in bulk prior to the ceasing of production, signed them and started auctioning them off in the secondary market.

    http://www.kingblockdean.com
    IG – King Block Dean
    FB – E.A.T. / Klark Kent

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

The Global Riesling Masters 2019

Deadline : 20th December 2019

The Global Pinot Noir Masters 2020

Deadline : 31st January 2020

Click to view more

The Global Grenache Masters 2019

View Results

Champagne Masters 2019

View Results

Click to view more

Subscribe today to get each issue of The Drinks Business as soon as it's published, plus all the latest breaking news and access to our library of back issues.

Subscribe Today!

Subscribe to our daily newsletter

Stay up-to-date with the latest news about the international spirits industry every weekday lunchtime (GMT)