Seven forgotten drinks ads starring Hollywood A-listers

(1994) Jeff Goldblum – Holsten Pils

The one and only Jeff Goldblum starred in a series of adverts for Holsten Pils throughout the 1990s. Fresh from his success in The Fly, Goldblum’s quirky character suited the off-beat adverts perfectly. The brand launched in the UK in 1952 and enjoyed strong success during the 80s and early 90s, but sales dropped significantly after it was manoeuvred out of the spotlight by brands including Budweiser, Becks, Stella Artois and Kronenbourg. Carlsberg later bought the Holsten brand for £719m in 2004. This year the brand re-launched the brand with a new look and name: Holsten EDEL. Remaining true to its taste and recipe, it’s hoped the new look will help the brand to attract younger consumers. 

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

The Global Riesling Masters 2018

View Results

Global Chardonnay Masters 2018

View Results

Click to view more