Whisky Auctioneer in bid to attract wine buyers

4th September, 2017 by Rupert Millar

The Perthshire-based online rare whisky specialist, Whisky Auctioneer, is launching a new online auction service for fine wine lovers having seen a “big increase” in customers wanting to buy and sell wine on its platform.

Stuart Campbell will head up the new wine arm of Whisky Auctioneer

The new service, Wine Auctioneer, will run along the same lines as the whisky site and promises a, “fair, transparent and uncompromising service.”

Along with a valuation service, Wine Auctioneer will also auction bottles held in-bond, as well as those in collectors’ cellars.

Founder and managing director, Iain McClune, said: “Over the past four years we have seen a big increase in consignments of wine, port and other spirits to our auctions.

“It became clear that there was a demand for an easy to use online auction platform within the fine wine community. With our established reputation as specialist auctioneers and our in-depth knowledge of the drinks industry it was a natural move to launch a dedicated website to meet this demand.”

The new wine team will be overseen by Stuart Campbell (pictured), who has 15 years experience in the industry including as owner and director of the independent merchant, Fyne Wines.

Campbell added: “We’re all really excited by this new venture. Wine Auctioneer heralds a movement away from the traditional bricks-and-mortar auction house towards a platform that meets the needs of a modern global audience of buyers and sellers. We are the fine wine auction for the 21st century.

“In 2016 almost US$340m was made from wine auctions around the globe, with sales taking place across Europe, the US and Hong Kong. Despite having a global customer base only 11% of these sales were generated through online auctions. We believe we can increase both the proportion and value of online wine auctions by offering buyers and sellers alike a simpler, fairer and less restrictive auctioning experience.”

Wine Auctioneer’s inaugural auction will run from 10-27 November this year.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Fine Wine Logistics Coordinator

IG Wines
London, GB

Brand Ambassador East Coast USA - Ableforth’s

Maverick Drinks
New York - field-based, USA

Brand Ambassador West Coast USA - Ableforth’s

Maverick Drinks
San Francisco / Los Angeles - field-based, USA

Global Travel Retail Manager

Maverick Drinks
London, UK

Portfolio Ambassador - Europe

Maverick Drinks
North West Europe - field-based, UK

Senior Partner Manager - Grocery

Maverick Drinks
London/Field Based, UK

Sales Executive

Woolf Sung Ltd

Trade Marketing Manager - Maverick Drinks

Maverick Drinks
London / Kent

Business Development Executive Central London

William Grant & Sons UK

PR & Communications Officer - Atom Group

ATOM Supplies Limited
London, UK

Crus Bourgeois du Médoc 2015 Official Selection Tasting

London,United Kingdom
21st Sep 2017

The City Wine Show

London,United Kingdom
22nd Sep 2017

Almaviva 2015 Vintage and Vertical Tasting

London,United Kingdom
28th Sep 2017
Click to view more

Global Chardonnay Masters 2017

Deadline : 29th September 2017

The Global Riesling Masters 2017

Deadline : 29th September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

Click to view more