Research reveals top student drinks

19th September, 2017 by Phoebe French

A study conducted by mobile payment app Yoyo Wallet has revealed that UK students are opting for spirits in favour of beer and cider, while wine does not appear in the list of the 20 most popular drinks bought through the company.

Through its purchase data, Yoyo Wallet analysed the spending habits of 18 and 19-year-olds during freshers month (in this case September) at universities across the UK. While it has been argued that so-called millennials or ‘Generation Y’ (those born between the early the 1980s and the mid 1990s) are driving wine sales to the detriment of other drink categories, so-called ‘Generation Z’ (those born between the mid 1990s and the mid 2000s) are choosing the hard stuff.

Of the 20 most popular drinks ordered over freshers month, four were beer brands and four were cider brands – the top four drinks are all spirits or schnapps based. Students appear to prefer spirits with the remaining 12 drinks being either straight spirits, spirits with mixers / cocktails or schnapps based drinks with an ABV below what is usually defined as a spirit.

As part of its study, Yoyo analysed over 14,000 transactions made using the app in September 2016. According to the company, out of the transactions analysed, over 4,100 contained at least one alcoholic drink. The research involved over 42 universities and student unions and purchases of over 160 alcoholic drinks brands.

See below and the following pages for the top 20 drinks ordered by students in the UK.

Corky’s range of sour and glitter schnapps.

N.B: Freshers week at some universities does not start until October, for example at the University of Warwick and Durham University.

20. Carling Cider

  • Cider
  • Owner: Molson Coors
  • Headquarters: Burton-on-Trent
  • Strength: 4.5%

19. Carlsberg

  • Lager
  • Owner: Carlsberg
  • Headquarters: Denmark
  • Strength: 3.8%

18. Tennent’s

  • Lager
  • Owner: C&C Group plc
  • Headquarters: Glasgow
  • Strength: 4%

17. Carling

  • Lager
  • Owner: Molson Coors
  • Headquarters: Burton-on-Trent
  • Strength: 3.7%

16. Strongbow

  • Cider
  • Owner: Heineken
  • Headquarters: Amsterdam
  • Strength: 5% (cans)

15. Corky’s Schnapps

  • Flavoured schnapps
  • Owner: Global Brands
  • Headquarters: Chesterfield
  • Strength: 15%

14. Coors Light

  • Lager
  • Owner: Molson Coors
  • Headquarters: Golden, Colorado
  • Strength: 4.2%

13. Vladivar Vodka

  • Vodka
  • Owner: Whyte and Mackay
  • Headquarters: Glasgow
  • Strength: 37.5%

12. Rekorderlig

  • Cider
  • Owner: Åbro Bryggeri
  • Headquarters: Vimmerby
  • Strength: 4%

11. Jungfrau

  • Herbal liqueur
  • Owner: Global Brands
  • Headquarters: Chesterfield
  • Strength: 22%

Click through to view the top 10 drinks ordered by students in the UK.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

2 x Buying Assistants

Berry Bros. & Rudd
Battersea and Basingstoke, UK

Temporary Christmas Sales Support - Wines & Spirits

Knighsbridge, London, UK

Head of Wholesale

Hispamerchants Ltd
London, UK

Sales Manager

Hispamerchants Ltd
London, UK

National Sales Manager

Maverick Drinks
Field based, UK

Regional Sales Executive

Gloucestershire, UK

Senior Content Writer

Rude Wines
Ledbury, UK

Events and Trips Manager

Berkmann Wine Cellars
London, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
East Scotland, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

The World Bulk Wine Exhibition

20th Nov 2017

The Drinks Business Green Awards 2017

London,United Kingdom
20th Nov 2017

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017
Click to view more

Global Chardonnay Masters 2017

Deadline : 16th October 2017

Green Awards 2017

Deadline : 21st October 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more