Lidl unveils smaller ‘quirky’ French Collection

16th August, 2017 by Arabella Mileham

UK discounter Lidl has unveiled its latest autumn French wine cellar collection which concentrates on white wines and a few “quirkier” choices, according to wine buying manager Anna Krettmann – but the collection is more than a third smaller than last year’s line-up.

Lidl unveils its latest French cellar collection

The French collection was introduced in 2015 with around 12 wines, and was initially very “Bordeaux-heavy”, Krettman said, but the retailer has increasingly moved away from classic French styles to embrace more regionality and “esoteric” wines. However, this year’s cellar will feature only 26 wines (11 white, 8 red, 3 rose, 2 sparkling and 2 dessert wines), down from 42 wines last year.

Krettmann pointed to the ‘unusual’ Côtes de Jura, “an interesting style that sits well in the range and gives the more adventurous drinker something to try,” as well as the Côtes du Rhône rosé from Les Hauts d’Oriet (RRP: £5.99), a style included in Lidl’s wine cellar event a few years ago.

Alongside the 22 French wines, the collection includes a Chardonnay blend from Rex Goliath in California, and a Sauvignon Blanc Reserva Privada from the Central Valley in Chile (both RRP: £4.99)

Lidl’s consultant MW Richard Bampfield said the highlights of the latest collection included an unusual delicate and aromatic white Gaillac from Chateau Louvignes 2015 made from 50% Muscadelle, 40% Loin d I’Oeil and 10% Mauzac (RRP: 5.99) as well as a contrasting Chardonnay from the Côtes de Jura from Domaine G. Quillot 2012 (RRP: 8.99), which he described as savoury, yeasty, fresh and vibrant with Sherry notes.

“It is a fascinating wine, probably an acquired taste but I love the fact that we can put something like that on the shelf which is distinctive and unusual,” he said.

He also pointed out a Cabernet d’Anjou rose from the Loire which had been “neglected” in the UK, and two “terrific” wines from Alsace, a Riesling from Hans Michel 2015 (RRP: £7.99) and a 2016 Gewürztraminer (RRP: £7.99), but warned that with the region having been hit by frosts this spring, there might be supply constraints next year.

Among the eight reds are five wines from the Languedoc-Roussillon, including a 100% Carignan from Val de Salis (RRP: 5.99), one each from Bordeaux and Burgundy, a Listrac-Medoc (RRP: £10.99) and Mercurey from Louis Chavy (RRP:11.99) and two from the Rhône.

The wines are set to go on shelf on 28 September, as part of the annual French Cellar wine collection.

The UK discounter Lidl has seen its wine sales return to growth of around 37%, the retailer confirmed to db, following a slight slow down in momentum.

One Response to “Lidl unveils smaller ‘quirky’ French Collection”

  1. Charles says:

    A producer called ‘Vieilles Vignes’? Hmm, I think that is not quite right. Maybe refers to the age of the vines not the producer!

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Fine Wine Logistics Coordinator

IG Wines
London, GB

Brand Ambassador East Coast USA - Ableforth’s

Maverick Drinks
New York - field-based, USA

Brand Ambassador West Coast USA - Ableforth’s

Maverick Drinks
San Francisco / Los Angeles - field-based, USA

Global Travel Retail Manager

Maverick Drinks
London, UK

Portfolio Ambassador - Europe

Maverick Drinks
North West Europe - field-based, UK

Senior Partner Manager - Grocery

Maverick Drinks
London/Field Based, UK

Sales Executive

Woolf Sung Ltd
London

Trade Marketing Manager - Maverick Drinks

Maverick Drinks
London / Kent

Business Development Executive Central London

William Grant & Sons UK
London

PR & Communications Officer - Atom Group

ATOM Supplies Limited
London, UK

Crus Bourgeois du Médoc 2015 Official Selection Tasting

London,United Kingdom
21st Sep 2017

The City Wine Show

London,United Kingdom
22nd Sep 2017

Almaviva 2015 Vintage and Vertical Tasting

London,United Kingdom
28th Sep 2017
Click to view more

Global Chardonnay Masters 2017

Deadline : 29th September 2017

The Global Riesling Masters 2017

Deadline : 29th September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

Click to view more