DFS unveils ‘modern’ Hennessy XXO in Singapore

DFS Group has partnered with Hennessy and Singapore’s Changi Airport Group to deliver a modern version of one of the Cognac brand’s most lauded blends – Hennessy X.X.O – at Changi Airport’s DFS shop.

The premium spirit is composed “solely of eaux-de-vie selected for their remarkable potential,” according to the DFS Group.

Described as having a, “rich, expressive nose”, the rare spirit’s long finish is complemented by a delightful nuance of spicy complexity, said the company.

To celebrate this historic unveiling, DFS Group in partnership with Changi Airport and Hennessy Maison will host a pop-up store in Changi Airport’s Terminal 1 from 1 August to 11 September.

“In global travel retail, we are always aiming to surprise consumers with remarkable experiences and authentic expressions. Hennessy X.X.O was first introduced to the world at DFS, Singapore Changi Airport. Travellers are invited to discover our immersive and contemporary pop-up store and enjoy the experience of the art of hosting,” said Donatienne de Fontaines-Guillaume, managing director of Global Travel Retail Moët Hennessy.

“We are proud to partner with DFS Group and Hennessy to unveil such an exciting and historical moment right here at Changi Airport,” said Teo Chew Hoon, Changi Airport Group’s senior vice president for Airside Concessions. “We look forward to delighting visitors through immersive, indulgent experiences at the exclusive pop-up store in Terminal 1, delivering yet another memorable travel journey through Changi.” 

Brooke Supernaw, DFS Group’s senior vice president for spirits, wines, tobacco, food and gifts, added: “Hennessy X.X.O epitomises the brand’s commitment to a visionary approach to blending Cognac and we are proud that DFS is the chosen partner to unveil this icon to the next generation.”

Hennessy X.X.O is available exclusively at DFS, Singapore Changi Airport from 1-31 August. Starting from September, it will also be available at DFS, Hong Kong International Airport and will extend to other duty free locations in October.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Press Officer

Speciality Drinks
London, UK

UK Private Clients Manager

Ditton Wine Traders
London, UK

London Business Development Manager

Maisons Marques et Domaines UK Ltd

Head of Buying - Spirits

Enotria&Coe
West London, UK

Liquid Production Supervisor

ATOM Supplies
Tonbridge, Kent, UK

Sales Account Manager – Cotswolds

Haynes Hanson & Clark
Gloucestershire, UK

Communications & PR Manager

Bruichladdich
Islay, UK

Senior London Account Manager

The Drinks Club
London, UK

On-Trade London Sales Executive

Domaine Direct
London, UK

Trade Marketing Manager

Boisset, La Famille des Grands Vins
Either, within the M25/ Cheshire/ Southampton , UK

Vinisud

Montpellier,France
18th Feb 2018

International Bulk Wine and Spirits Show

London,United Kingdom
26th Feb 2018

Spirited London

London,United Kingdom
15th Mar 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more