DFS unveils ‘modern’ Hennessy XXO in Singapore

DFS Group has partnered with Hennessy and Singapore’s Changi Airport Group to deliver a modern version of one of the Cognac brand’s most lauded blends – Hennessy X.X.O – at Changi Airport’s DFS shop.

The premium spirit is composed “solely of eaux-de-vie selected for their remarkable potential,” according to the DFS Group.

Described as having a, “rich, expressive nose”, the rare spirit’s long finish is complemented by a delightful nuance of spicy complexity, said the company.

To celebrate this historic unveiling, DFS Group in partnership with Changi Airport and Hennessy Maison will host a pop-up store in Changi Airport’s Terminal 1 from 1 August to 11 September.

“In global travel retail, we are always aiming to surprise consumers with remarkable experiences and authentic expressions. Hennessy X.X.O was first introduced to the world at DFS, Singapore Changi Airport. Travellers are invited to discover our immersive and contemporary pop-up store and enjoy the experience of the art of hosting,” said Donatienne de Fontaines-Guillaume, managing director of Global Travel Retail Moët Hennessy.

“We are proud to partner with DFS Group and Hennessy to unveil such an exciting and historical moment right here at Changi Airport,” said Teo Chew Hoon, Changi Airport Group’s senior vice president for Airside Concessions. “We look forward to delighting visitors through immersive, indulgent experiences at the exclusive pop-up store in Terminal 1, delivering yet another memorable travel journey through Changi.” 

Brooke Supernaw, DFS Group’s senior vice president for spirits, wines, tobacco, food and gifts, added: “Hennessy X.X.O epitomises the brand’s commitment to a visionary approach to blending Cognac and we are proud that DFS is the chosen partner to unveil this icon to the next generation.”

Hennessy X.X.O is available exclusively at DFS, Singapore Changi Airport from 1-31 August. Starting from September, it will also be available at DFS, Hong Kong International Airport and will extend to other duty free locations in October.

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