See inside The Grand Cork Experiment

Take a look at what participants were subjected to in The Grand Cork Experiment, which launched in London last night.

The Grand Cork Experiment takes place over three days at 15 Bateman Street in Soho, London

As previously reported by the drinks business, The Portuguese Cork Association (APCOR) has worked with ‘sensory architects’ Bompas & Parr to transform a space in Soho to test whether the pop of a cork has a more positive impact on the wine tasting experience than the click of a screwcap.

As part of this installation, which runs from last night until tomorrow, various sensory experiences have been put in place to prepare visitors for the experiment, as well as promote the inherent qualities of cork.

Bompas & Parr have also used brain activity monitors to test how visitors’ senses are triggered by the rituals associated with wine drinking.

Over the following pages we take you through the experience, which takes place at 15 Bateman Street in Soho, from the very beginning to the finish at the bar…

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