See inside The Grand Cork Experiment

Take a look at what participants were subjected to in The Grand Cork Experiment, which launched in London last night.

The Grand Cork Experiment takes place over three days at 15 Bateman Street in Soho, London

As previously reported by the drinks business, The Portuguese Cork Association (APCOR) has worked with ‘sensory architects’ Bompas & Parr to transform a space in Soho to test whether the pop of a cork has a more positive impact on the wine tasting experience than the click of a screwcap.

As part of this installation, which runs from last night until tomorrow, various sensory experiences have been put in place to prepare visitors for the experiment, as well as promote the inherent qualities of cork.

Bompas & Parr have also used brain activity monitors to test how visitors’ senses are triggered by the rituals associated with wine drinking.

Over the following pages we take you through the experience, which takes place at 15 Bateman Street in Soho, from the very beginning to the finish at the bar…

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Support Executive

Davy's
London, UK

Partner Manager – On-trade - Greater London

Maverick Drinks
London/M25 belt, UK

Partner Manager – On-trade - North West

Maverick Drinks
Manchester, UK

Partner Manager – On-trade - West & Wales

Maverick Drinks
Bristol, UK

Partner Manager – On-trade - South East

Maverick Drinks
Brighton, UK

Events Sales Executive

The Drinks Business
Central London, UK

Sale & Operations Manager

Marussia Beverages
Marylebone, London, UK

Prestige Account Manager – Europe

Jackson Family Wines
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2018

VinoVision Paris

Paris,France
12th Feb 2018

Vinisud

Montpellier,France
18th Feb 2018
Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more