See inside The Grand Cork Experiment

Take a look at what participants were subjected to in The Grand Cork Experiment, which launched in London last night.

The Grand Cork Experiment takes place over three days at 15 Bateman Street in Soho, London

As previously reported by the drinks business, The Portuguese Cork Association (APCOR) has worked with ‘sensory architects’ Bompas & Parr to transform a space in Soho to test whether the pop of a cork has a more positive impact on the wine tasting experience than the click of a screwcap.

As part of this installation, which runs from last night until tomorrow, various sensory experiences have been put in place to prepare visitors for the experiment, as well as promote the inherent qualities of cork.

Bompas & Parr have also used brain activity monitors to test how visitors’ senses are triggered by the rituals associated with wine drinking.

Over the following pages we take you through the experience, which takes place at 15 Bateman Street in Soho, from the very beginning to the finish at the bar…

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Manager

The Old Curiosity Distillery
United Kingdom

Brand Development Executive

Manchester Gin
Manchester, UK

Marketing Assistant

Berkmann Wine Cellars
London, UK

PR Manager

Master of Malt
London, UK

Sales Manager

Hairy Dog Brewery
Haywards Heath, UK

National Operations Director

Amathus Drinks Plc
London, UK

Sales Executive – Hush Heath Estate

Hush Heath Estate
London/ Kent

Marketing Manager

Zonin UK
Richmond, UK

Love Wine, Love Chile

London,United Kingdom
25th Sep 2018

Almaviva Masterclass

London,United Kingdom
26th Sep 2018
Click to view more

Champagne Masters 2018

Enter your wines into the Champagne Masters 2018, the only blind competition dedicated to Champagne in the UK.

Cabernet Sauvignon Masters 2018

the drinks business is proud to announce the fifth year of its Global Cabernet Sauvignon Masters

Click to view more