Piper to launch ‘Essentiel’ in UK

Champagne Piper-Heidsieck is to launch its ‘Essentiel’ cuvée in the UK this year, offering it exclusively to the on- and “high-end” off-trade.

The wine is an extra-aged and lower dosage Champagne that is kept on its lees for an additional 12-18 months compared to the brut and has a dosage of 5 grams per litre to the brut’s 9-10g/l.

The house says this makes the Champagne “ideal” for gastronomy and it will principally be offered to the on-trade with only “select” retailers being able to sell it.

The whole of Piper-Heidsieck’s range has recently been given refreshed packaging, including more detailed back labels which include disgorgement dates, the base vintage and the amount of reserve wine.

Piper-Heidsieck’s chef de caves, Régis Camus, said: “I am proud of this extra-brut cuvée which symbolises the essence of our Champagnes.

“This extra-aged and lower dosage wine is the pure expression of Piper-Heidsieck style: a structured, crisp and ardent wine. Wanting to highlight the uniqueness of Essentiel, we have decided to display additional information on the label such as the disgorgement and cellaring dates to communicate that extra level of detail to an engaged Champagne audience.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Champagne Masters 2019

View Results

Rioja Masters 2019

View Results

Click to view more

Subscribe today to get each issue of The Drinks Business as soon as it's published, plus all the latest breaking news and access to our library of back issues.

Subscribe Today!

Subscribe to our daily newsletter

Stay up-to-date with the latest news about the international spirits industry every weekday lunchtime (GMT)