2008 ‘the most investible Churchill we’ve ever made’

17th July, 2017 by Lucy Shaw

The 2008 vintage of Champagne house Pol Roger’s prestige cuvée, Sir Winston Churchill, is “the most investible Churchill we’ve ever made”, according to the house.

The 2008 vintage of Cuvée Sir Winston Churchill is being touted as “the most investible Churchill ever made”

Speaking to the drinks business during a visit to the maison last week, Paul Graham, director of business development at Pol Roger Ltd, said:

“Our Cuvée Sir Winston Churchill 2008 is the best vintage since 1988 and the most investible Churchill we’ve ever made.”

The 2006 vintage of Sir Winston Churchill will go on sale in September

Fans of the fizz will have to wait until next year to get their hands on a bottle of the wine, which will be launched at a high-profile party in Reims next summer.

The 2006 vintage of Cuvée Sir Winston Churchill has just been launched and will go on sale in the UK in September at around £130 a bottle, marking the 16th release of the prestige cuvée.

As has become customary, Pol’s president, Laurent d’Harcourt, travelled to London to present the 2006 vintage to members of the Pol Roger family at The Goring hotel, including Churchill’s great-grandson Randolph Churchill, as the house seeks their blessing of every vintage before it goes on sale.

“The 2006 Cuvée Sir Winston Churchill is somewhere between the 2002 and 2004 vintages in style, the former being very acidic and the latter very mellow,” Pol’s commercial director, Hubert de Billy, told db.

The UK is by far the biggest market for Cuvée Sir Winston Churchill and is given a 170-case allocation.

The prestige cuvée is made predominantly with the first pressings of Grand Cru Pinot Noir and a tiny amount of Chardonnay, though the exact blend is a closely guarded family secret.

The inaugural 1975 vintage, created a decade after Churchill’s death, was launched exclusively in magnums in 1984 at Blenheim Palace to coincide with the 40th anniversary of D-Day.

Churchill was a friend of the Pol Roger family and a fan of its Champagnes – so much so that he named one of his racehorses after the brand.

Pol Roger’s total production is 1.6 million bottles. The Brut Reserve costs around £42, the vintage wines £70 and Sir Winston Churchill around £130.

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