Top new products: June

Freixenet Prosecco

Spain’s largest Cava producer, Freixenet, has launched a premium Prosecco in a bid to tap into the popularity for the Italian fizz. It’s the first time the producer has extended its reach to the production of Italian sparkling wines and comes at a time when Cava sales have seen sluggish growth when compared with the seemingly unstoppable growth of Prosecco. Last year, British consumers drank nearly a third of the total annual production of DOC Prosecco, around 112.7 million bottles.

Freixenet said its Prosecco was created because it “recognised the potential” and the “need for a high-quality product that would appeal to the nation’s vast consumer base of Prosecco drinkers”, claiming it had found “the perfect Prosecco flavour profile for the British palate”.

Liza Madrigal, marketing director UK and global travel retail for Freixenet, said the drink came with the “reassurance of quality” of the Freixenet name, and was “not just another Prosecco”.

“With our team in the renowned Veneto region employing technical expertise, we’ve produced a wine that we are enormously proud to include in our range,” she said. “We’re confident in this new product bringing us even closer to becoming the number one choice for sparkling wine with consumers, while continuing to add value to the category.”

CONTACT Freixenet UK, +44 (0)1344 758 500

RRP: £12.

One Response to “Top new products: June”

  1. John Lea says:

    Great idea except that in the UK anyone who does not have an A level in French will find the brand name impossible to pronounce or remember.

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