Heineken acquires all shares in Lagunitas

Brewing giant Heineken is to buy the remaining 50% stake in Californian craft brewer Lagunitas, taking complete control of the brand.

Heineken acquired a 50% stake in the brewer in 2015 and since that time has worked to expand Lagunitas’ global presence, expanding existing markets in the UK, Canada, the Netherlands and Japan and creating entirely new markets in France, Mexico, Italy and Spain.

The deal has already been finalized but both parties have agreed not to disclose the final price.

Heineken chairman and CEO Jean-François van Boxmeer said: “Our partnership with Lagunitas has been a great success and today’s announcement marks the next stage of an exciting journey. We look forward to accelerating the rollout of the Lagunitas brand to many more markets, and sharing Lagunitas craft beer with many more consumers around the world.”

Although Lagunitas will now be entirely owned by Heineken, the brand will be treated as a separate entity with founder and chairman, Tony Magee, remaining in place as executive chairman.

Magee commented: “During the 19 months of our partnership we have come to trust and truly believe in each other. Through that we have found ourselves aligned on how to bring the vibe of US craft-brewing to beer lovers everywhere. Only by fully committing to this relationship can we both respond to the historic opportunity that awaits us in all 24 time zones.”

Heineken’s total acquisition of Lagunitas is merely the latest in a number of such deals where big name brewers have swallowed up successful craft brewers in both the US and UK as the growth of the category has made the likes of Heineken and AB InBev sit up and take notice. Brooklyn Brewing, Goose Island, Elysian, Founders and Meantime are just a few of the brands now part of the portfolios of larger brewers.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales - Global Wine Competitions

The Drinks Business
London, UK

London Account Manager

Speciality Drinks
London, UK

Sales Advisor

The Whisky Exchange
London, UK

Customer Services Administrator

Speciality Drinks
London, UK

Business Development Manager

Pol Roger Portfolio
London, UK

Business Development Executive – Spirits

Pol Roger Portfolio
London, UK

Trading Administrative Assistant

Vin-Exchange Ltd
London, UK

Events Sales Executive

The Drinks Business Hong Kong
Hong Kong

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands, UK

Pink Rosé Festival

Cannes,France
7th Feb 2019

Wine Paris

Paris,France
11th Feb 2019
Click to view more

The Global Fortified Masters 2018

Deadline : 25th January 2019

The Global Pinot Noir Masters 2019

Deadline : 1st February 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more