Mumm wins top design prize
21st April, 2017 by Natalie Wang
Champagne Mumm has won the Gold award at this year’s Grand Prix Stratégies du Design for Mumm Grand Cordon design, the Champagne house said in a press release.
Every year for more than 30 years, leading French media Stratégies organises the Grand Prix Stratégies du Design.
The event aims to reward the best creations and campaigns in terms of design. For the 2017 edition, the jury bestowed a Gold award on Mumm Grand Cordon. The bottle of Mumm Grand Cordon was created by multi-award-winning designer Ross Lovegrove to celebrate the 140th anniversary of the iconic Mumm Cordon Rouge.
The bottle has a more slender neck and breaks with convention with clean lines and a red glass ribbon indented in the glass. The bottle is said to be one of the lightest in Champagne weighing in at just 835 grams. The red ribbon across the Champagne bottle is also indented in the glass, a major first in the Champagne world, according to the company.
Launched in France in April 2016, Mumm Grand Cordon is now available in the US, UK, France, Hong Kong and some of the most iconic clubs in the world such as Ibiza, Hvar, Porto Cervo or Mykonos.