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Mumm signs up Formula E ambassadors
Champagne Mumm has signed up Formula E racing drivers Nelson Piquet Jr and Lucas di Grassi as new brand ambassadors.
Lucas di Grassi
Mumm has been a sponsor of Formula E since its first season in 2015. The new partnership with di Grassi and Piquet began with the Buenos Aires ePrix on 18 February and will last through to the season’s final race in Montreal on 30 July.
Mumm said in a statement that, “the agreement – to be relayed in the international press and on social media – will include video feeds, exclusive lifestyle content, signed bottles and personal objects donated for charity purposes. In addition, special interviews, photo sessions and private garage tours will be organized at the season’s prestigious New York and Monaco events.”
Two of the new sport’s most successful drivers, the Brazilian di Grassi was the first to win a race in an electric car (in Beijing in 2014), while British-born Piquet was the first series champion, clinching the title in London in 2015.
Mumm continued: “Mumm has always accompanied pioneers who defy danger to achieve first place. Ever since Jean-Baptiste Charcot’s French Antarctic expedition in 1904, the Mumm bottle has been synonymous with daring achievements. Today, this new partnership cements its reputation as the ultimate expression of victory.”