US, Canada & Mexico driving Champagne growth

While sales slide in the UK, Champagne corks are popping in the US, Canada and Mexico, where a thirst for the fizz is driving the export growth of the category.

Volume sales of Champagne in the US grew by 6.3% in 2016 to 21.8 million bottles, while value sales rose by 4.9% to $583m (£468m).

Canadians are also developing an insatiable thirst for Champagne – volume sales in the country rose by 12% last year, while value sales were up by 9.4%. Showing even more impressive growth was Mexico, with a 30.9% uplift in volume sales to 1.6 million bottles, and a 12% leap in value sales.

In the southern hemisphere, South Africa had a strong 2016 in terms of Champagne sales, with volumes up by 21.9% and value rising by 15.1%. New Zealand also guzzled vast quantities of Champagne, seeing volume sales rise by 21.9% and value sales by 25.4%.

The traditional Champagne markets of Germany, the Netherlands, Spain and Italy all enjoyed value growth. However, global Champagne sales fell by 2.1% last year to 306 million bottles, while values sales were almost flat, down by just 0.6% to £4 billion.

Among the strongest growing Champagne styles throughout the world are rosé and prestige cuvées, both of which enjoyed volume growth last year.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Global Chardonnay Masters 2019

Deadline : 25th November 2019

The Global Riesling Masters 2019

Deadline : 2nd December 2019

Click to view more

Rioja Masters 2019

View Results

The Global Sparkling Masters 2019

View Results

Click to view more