ProWein is back for another year, boasting a full programme of tastings, events, seminars and networking. With the diversity of the wine world on show, db is here to help pick out the highlights.
photo by Messe Düsseldorf/ctillmann
Size and scope are two of the things that make ProWein stand out against other wine-trade shows.
The annual event in Düsseldorf, Germany, which is now in its 23rd incarnation, already boasts more than 6,400 exhibitors, representing 60 nations – but the show’s new organiser, Marius Berlemann, global head wine & spirits, director ProWein, Messe Düsseldorf, wants to build on its already substantial reputation and make it bigger, better and brighter in 2017.
“The fact that ProWein is hosting 6,400 exhibitors from all relevant wine-growing regions and more than 55,000 trade visitors, demonstrates its excellence and global importance,” Berlemann said. “It is always very exciting to feel the power of this international summit.”
This year, there will be around 1,500 exhibitors from Italy, 1,400 from France, 960 from Germany, 600 from Spain, 350 from Austria, 125 from Portugal and around 600 from outside Europe. There will also be around 300 spirits exhibitors.
“We want ProWein to fulfil and even exceed its claim of being the number-one trade fair for the international wine and spirits industry in future,” Berlemann says.
But its usp, according to the organisers, is more than just its size.
“No other trade fair offers such concentrated competence and compact wine knowledge,” the team notes. “And nowhere else can attendees experience such a high level of internationality, diversity of products and professional atmosphere.”
They argue that remaining a trade-only event has given ProWein its reputation as a unique business platform for the specialised wine and spirits sector, attracting visitors from across the wholesale and retail trade, the restaurant sector and hotel industry, as well as importers, exporters, mail order business and specialised associations and institutions.
“ProWein is the world’s leading trade fair for wine and spirits, the largest industry meeting for professionals from viticulture, trade and gastronomy,” Berlemann adds.
Click through for a precis of what’s in store at ProWein 2017…