Close Menu

Heineken appoints Barcardi director to on-trade role

Heineken has appointed former Bacardi director Jerry Sheddon to head up its on-trade team.

Sheddon will step into the role of category & trade marketing director on-trade from 1 May, following a move by Andy Turner, who is switching to a new role within the UK sales force as trading director – South.

Shedden joins the team from Bacardi, where he has been national account and wholesale director since September 2013. Before that he held various roles at AB InBev, where he worked for 8 years, including route to market director, regional director and new business controller. Previous jobs included working for cider-making HP Bulmer and Coco-ColaEnterprises.

Read more: 

Tesco pulls Heineken beers in apparent price row

UK alcohol duty rates to rise in Budget

It looks like you're in Asia, would you like to be redirected to the Drinks Business Asia edition?

Yes, take me to the Asia edition No