Waitrose trials video tech on booze shelves

Waitrose is trialling a “new generation” of in-store tech with the launch of video shelf-edge technology on its booze aisle.

The new shelf edge video technology has digitalized the information on its booze shelves, which is being used give customers access to its wine team’s tasting notes and recommendations, including food and wine matching, as well as supporting the reatailer’s seasonal campaigns.

The trial which is taking place in its Cambridge Trumpington store is running across four categories, includes the spirits aisle. In order to determine the tech’s potential, the  retailer is gauging customer response through surveys in the store, as well as monitoring sales data.

Charles De Clerck, Waitrose customer relationship manager, said the retailer would evaluate the tech’s potential before making any decisions on if and how it might take it further.

“We are always looking at how we can bring the Waitrose offer closer to our customers and give them clearer, more convenient access to product information and recommendations from our buyers.

“It is a new generation of digital ticketing. This small trial is a first step to enable us to determine if the technology is something that has the potential to improve our customers’ shopping experience further in the future.”

Last year the retailer brought mobile shopping in-store with the trial of an app that allows customers to scan products in their baskets using their mobile phones.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Executive

Three Wine Men
Home-based but must be available to travel throughout the UK with frequent trips to London, GB

Senior Sales Operations Executive

Enotria&Coe
Park Royal, London, GB

Sales Administrator

Les Caves de Pyrène
Guildford, UK

On Trade & Corporate Accounts Manager

The Champagne Company
Birmingham, UK

Customer Service Assistant

The Champagne Company
Birmingham, UK

Key Account Manager - Distilling Sector - Scotland

Boortmalt
Scotland - call for exact details, UK

UK Brand Ambassador - Ableforth’s

ATOM Brands
Field-based, UK

Wine Sales Consultant

VSF GROUP
Valbonne, South of France, FR

UK Brand Ambassador

Mirabeau en Provence
London, UK

Sales Ambassador – London

Identity Drinks Brands
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2018

VinoVision Paris

Paris,France
12th Feb 2018

Vinisud

Montpellier,France
18th Feb 2018
Click to view more

The Global Pinot Noir Masters 2018

Deadline : 26th January 2018

Cabernet Sauvignon Masters 2018

Deadline : 23rd February 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more