SWA signs deal with Scottish craft distillers association

10th February, 2017 by Lauren Eads

The Scotch Whisky Association (SWA) and the Scottish Craft Distillers Association (SCDA) have formed a partnership agreeing to work together to support to Scotch whisky industry, recognising its rapid expansion over the past three years.

(L-R) Fergus Ewing MSP (Cabinet Secretary for the Rural Economy and Connectivity), Rosemary Gallagher (head of communications, Scotch Whisky Association) and Alan Wolstenholme (chairman of the Scottish Craft Distillers Association).

A total of 14 distilleries have started production since 2013 with 40 new distilleries currently at various stages of planning and development across Scotland. Of those, eight are expected to open this year.

Yesterday, the SWA and the SCDA, an association representing only newer, smaller producers, signed a “Memorandum of Understanding” confirming their commitment to work together to support the industry going forward.

“We are seeing unprecedented investment in the Scotch Whisky industry by companies of all sizes,” said Julie Hesketh-Laird, Scotch Whisky Association acting chief executive. This is a clear sign of optimism in the future, and recognition of the global demand for a high-quality product.

“The SWA has over a century’s wealth of experience and expertise – for example in market access, legal protection, and promoting social responsibility – that we are looking to share more widely with new entrants to the industry. Our collaboration with the SCDA reflects the strong partnership that has developed between new and established distillers.”

The agreement, signed at the new Glasgow Distillery in Hillington, recognises that Scotch whisky is “a significant Scottish and British cultural asset based on authentic and unvarying local methods of production, with distilleries and brands supporting the communities with which they work; creating jobs and boosting growth”.

Scotch whisky adds £5 billion in value each year to the Scottish and UK economies, supporting more than 40,000 jobs and exporting £4 billion of Scotch annually to almost 200 markets.

The agreement is intended to make it easier for well-established Scotch whisky companies to share their experience of building brands and help open up overseas markets for smaller producers.

Alan Wolstenholme, Scottish Craft Distillers Association chairman, added: “Both long-established Scotch Whisky producers and the new wave of smaller distilleries recognise the enormous value and importance of the high regard our national product is held in around the world.

“This agreement demonstrates both organisations’ determination to work co-operatively together to protect and enhance Scotch Whisky’s reputation now and in the future.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

FINE WINE SALES ADMINISTRATOR

Davy's Wine Merchants
London, UK

Business Development Manager - On Trade

FINE+RARE
Central London, GB

Regional Sales Manager

Swallow Associates Ltd
Home Based: North-West England, UK

London Account Manager Role (Full Time)

LITTLE BIRD GIN
Home based with UK travel. , GB

Sales Operations Manager

Bibendum PLB
London, UK

Digital Marketing Executive (online content & community manager)

Corney & Barrow Limited
London E1W (near Tower Bridge), UK

Store Manager – Premium Drinks

Amathus Drinks PLC
London, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
London and the South East, UK

Wine Sales – Northwest England

Gerrard Seel
North West England

Senior On-Trade Sales Manager – English Sparkling Wine Company

COREcruitment
London based with national travel, UK

National Account Manager – RTM – On Trade

COREcruitment
Home based with frequent UK travel

Sales Account Manager - Wine

COREcruitment
London, Devon, Manchester, Liverpool, Farnham, Cambridge, UK

The Global Sparkling Masters 2017

Deadline : 14th June 2017

The Global Syrah Masters 2017

Deadline : 14th June 2017

The Global Malbec Masters 2017

Deadline : 14th June 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more