Shower beer can be used as conditioner

6th January, 2017 by Octavia Bromell

A strong beer claiming to be the perfect size for drinking in the shower, that doubles as a conditioner, has been made in Sweden.

shower beer

Friday night rituals everywhere can now be streamlined to maximum efficiency thanks to a new beer created by Swedish creative agency Snarsk and local brewery PangPang.

With the optimum shower time purported to last just 6 minutes, it’s quite a tall order to chug a full sized beer in such a short length of time.

PangPang has solved this conundrum by creating a (less than) pint sized bottle of double strength beer, at 10% abv. They described it as: “A sweet but strong pale ale in a 18cl small bottle, meant to gulp in three sips.” All the alcohol in half the time.

For the really time pressed, PangPang founder Fredrik Tunedal has also built a hidden feature in to the beer: it doubles as a conditioner. He said: “I designed the recipe so that it can also be used as a conditioner, so if you are into looking good rather than feeling good, I’ve thought of you too. The beer is heavily hopped with Citra, and has a citrusy, soapy, and somewhat herbal profile.”

Speaking to Munchies, Snask founder Fredrik Öst said: “We always loved the concept of drinking beer in the shower, so the idea to create a beer that would be drunk while showering was a must.

“We also wanted to create a beer that would kickstart your night, hence a strong but sweet beer that would be sipped in three to four sips while getting ready to the tunes of Dressed for Success!

The ‘Shower Beer’ was released last month on a limited run, but after selling out in a matter of days a second batch has been ordered in the hope of it becoming a more permanent fixture.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Administrative Assistant

Swig Wines Ltd
Chiswick, London, UK

HR Manager

Amathus Drinks PLC
London, UK

Beer Development Specialist

Matthew Clark
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Glenfarclas
Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

Stilnovisti
London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

ABVGlobal
London, UK

Sales Manager

Cellar Trends
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more