Shower beer can be used as conditioner

6th January, 2017 by Octavia Bromell

A strong beer claiming to be the perfect size for drinking in the shower, that doubles as a conditioner, has been made in Sweden.

shower beer

Friday night rituals everywhere can now be streamlined to maximum efficiency thanks to a new beer created by Swedish creative agency Snarsk and local brewery PangPang.

With the optimum shower time purported to last just 6 minutes, it’s quite a tall order to chug a full sized beer in such a short length of time.

PangPang has solved this conundrum by creating a (less than) pint sized bottle of double strength beer, at 10% abv. They described it as: “A sweet but strong pale ale in a 18cl small bottle, meant to gulp in three sips.” All the alcohol in half the time.

For the really time pressed, PangPang founder Fredrik Tunedal has also built a hidden feature in to the beer: it doubles as a conditioner. He said: “I designed the recipe so that it can also be used as a conditioner, so if you are into looking good rather than feeling good, I’ve thought of you too. The beer is heavily hopped with Citra, and has a citrusy, soapy, and somewhat herbal profile.”

Speaking to Munchies, Snask founder Fredrik Öst said: “We always loved the concept of drinking beer in the shower, so the idea to create a beer that would be drunk while showering was a must.

“We also wanted to create a beer that would kickstart your night, hence a strong but sweet beer that would be sipped in three to four sips while getting ready to the tunes of Dressed for Success!

The ‘Shower Beer’ was released last month on a limited run, but after selling out in a matter of days a second batch has been ordered in the hope of it becoming a more permanent fixture.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Commercial/Sales Manager

Crush Wines Ltd
Bremhill/Home office, GB

Wine Buyer

Adnams
Southwold, UK

Sales Manager - Scotland

Eurowines Ltd
Scotland

Sales Manager - North-West England

Eurowines Ltd
North-West England, UK

Sales Manager - London

Eurowines Ltd
London, UK

Key Account Manager - Grocery

Australian Vintage Limited
London (Croydon), UK

Key Accounts Manager - Impulse

Australian Vintage Limited
London (Croydon), UK

Business Development Manager

Regency Wines Ltd
North Devon & Somerset, UK

Sales Manager - North East England

Eurowines Ltd
Within 15-20 mile radius of York, UK

National Account Manager

Ehrmanns Wines
London, UK

London Account Manager

The Drinks Club
London, UK

London Sales Executive

Gourvid Limited
London and Greater London, GB

Logistics Administrator

Speciality Drinks Ltd
Park Royal, London, UK

Head of Sales - Hush Heath Estate

Hush Heath Estate
Kent/ London, UK

London Sales Executive

VDS UK Ltd
London, UK

The Global Merlot Masters 2017

Deadline : 2nd May 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 2nd May 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more