Botox cream made from Swiss icewine launched

UK beauty giant Superdrug has launched a budget friendly anti-wrinkle face cream made from Swiss icewine.

face cream made of frozen grapes

Eating frozen grapes has long been considered a dieters friend, but a new cream on sale at Superdrug promises to lift spirits – and wrinkles – in a whole new way.

The Optimum PhytoFreeze contains the active ingredient Vin-upLift, made from the same frozen grapes from Switzerland that go into Swiss icewine.

The new cream has been described as a mask that tightens skin on the face, and aims to reduce the appearance of wrinkles. The £15 product has been claimed to be as good as other, pricier creams on the market and even surgical Botox procedures. A similar product, made by Elizabeth Arden, costs £65.

David Cooke, head of own-brand at Superdrug, said that the cream offers an “instant result”, and that the Optimum range aims to bust “some of the myths around anti-ageing skin products – namely that you have to spend a huge amount for products which work.”

The cream, and a similar eye cream, are both available from Monday at Superdrug stores throughout the UK.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Events & Admin Assistant

The Drinks Business
London SE1, UK

Brand Manager - Key Wine Partners

MMI Dubai
Dubai - United Arab Emirates

Business Development Manager

Bashall Spirits
Lancashire, UK

Territory Manager - London​

Cadrona Distillery
London, UK

Business Development Manager

Lucozade Ribena Suntory
UK

Customer Marketing Manager

Bibendum
London NW1, UK

Export Assistant Co-ordinator - Maternity Cover

Speciality Drinks
Whitby Avenue, London NW10 7SF, UK

Customer Services Administrator - On Trade

Speciality Drinks
Whitby Avenue, London NW10 7SF, UK

Fruit Focus 2019

East Malling,United Kingdom
17th Jul 2019

International Bulk Wine and Spirits Show

San Francisco,USA
23rd Jul 2019

The Wine Show Chelsea 2019

London,United Kingdom
18th Oct 2019
Click to view more

The Tuscan Masters 2019

Deadline : 1st July 2019

The Global Grenache Masters 2019

Deadline : 5th July 2019

Click to view more

The Global Riesling Masters 2018

View Results

Global Chardonnay Masters 2018

View Results

Click to view more