Neil Anderson
The views expressed in db Reader do not represent the views of the drinks business.

What trends will shape the drinks trade in 2017?

Off-trade “convenience” growth

Grocery-ShoppingWe can expect to see a continuation of growth of “convenience formats” in the off-trade. Retailers are getting smarter at understanding shopper “convenience” missions and I expect to see more occasion based marketing/promo activity in 2017.

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