Neil Anderson
The views expressed in db Reader do not represent the views of the drinks business.

What trends will shape the drinks trade in 2017?

2016 was a surprising year for many reasons and subsequently 2017 will be the year where we see what those big political decisions actually start to mean. For those of us in the drinks industry we are presented with some challenges, but overall we see more positives for the year ahead.

brexit-shutterstock2The B word

The big thing we can’t ignore is obviously Brexit, and next year is inevitably going to be one of uncertainty from an economic point of view as the negotiations start in earnest. With instability in inflation and interest rates, it is safe to say that unpredictability will be a theme of the year, so likely to see very slight economic growth.

 

 

 

Click through for more on what Anderson thinks will be shaping the drinks industry in 2017…

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