Fine wine trends 2016: the merchants speak out

Tom Hudson, director, Farr Vintners

tom-hudsonWhat has been selling well for you in the past year, and why?
Bordeaux wines and prices have come back strongly. The weakness in the pound following the referendum has given much momentum to this section of the market.

What has fallen out of favour in the past 12 months, and why?
En-primeur Bordeaux sales were disappointing for a very good vintage like 2015. Clearly, many private customers think prices are too high and are not prepared to take the risk.

How important is en primeur Bordeaux to your business today, and how important will a great 2016 vintage be for you?
It’s less important than it used to be because we find it impossible to promote many of the wines because of high prices. 2016 en primeur will only be important if the pricing makes sense for the consumer.

Are your sales for the past year up on 2015, and if so, why?
They’re almost exactly the same as last year.

Finally, what do you think will do well in 2017?
Burgundy 2015, we hope. Bordeaux 2016, we hope.

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