Fine wine trends 2016: the merchants speak out

16th December, 2016 by Patrick Schmitt

Tom Hudson, director, Farr Vintners

tom-hudsonWhat has been selling well for you in the past year, and why?
Bordeaux wines and prices have come back strongly. The weakness in the pound following the referendum has given much momentum to this section of the market.

What has fallen out of favour in the past 12 months, and why?
En-primeur Bordeaux sales were disappointing for a very good vintage like 2015. Clearly, many private customers think prices are too high and are not prepared to take the risk.

How important is en primeur Bordeaux to your business today, and how important will a great 2016 vintage be for you?
It’s less important than it used to be because we find it impossible to promote many of the wines because of high prices. 2016 en primeur will only be important if the pricing makes sense for the consumer.

Are your sales for the past year up on 2015, and if so, why?
They’re almost exactly the same as last year.

Finally, what do you think will do well in 2017?
Burgundy 2015, we hope. Bordeaux 2016, we hope.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Cambridge / Peterborough / Bedfordshire, UK

Brand Marketing Manager

ATOM Supplies Ltd
Tunbridge Wells, UK

Senior On-Trade Sales Manager, London

Nyetimber
Central London, UK

Maverick Drinks Portfolio Ambassador to the North

Maverick Drinks
North West England, UK

Key Account Manager – Wine – On Trade – Dubai

Vantage Hospitality - Dubai
Dubai, UAE

Brand Ambassador European Markets

Bodegas Torres
Spain

The Global Merlot Masters 2017

Deadline : 31st March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more