Fine wine trends 2016: the merchants speak out

16th December, 2016 by Patrick Schmitt

Tom Stopford Sackville, chief executive, Goedhuis & Co Fine Wine Merchants

tom4What has been selling well for you in the past year, and why?
The year started with a pretty successful Burgundy 2014 en primeur campaign, with lots of the demand for the whites. We then had a good Bordeaux 2015 campaign and since the Brexit vote, overseas buyers have been plundering the fine wine list on a regular basis. It feels like more of a currency play rather than an emotional ‘back in love with Bordeaux’ one.

What has fallen out of favour in the past 12 months and why?
We struggle with the Rhône, but that may just be us. We have very little interest these days, which is, of course, a huge surprise as we love the wines. I don’t understand it.

How important is en primeur Bordeaux to your business today, and how important will a great 2016 vintage be for you?
It’s nice to have a good en primeur campaign but we have learnt to live without them. They’re always a a nice bonus. A strong 2016 campaign would be a lovely addition to our sales, but not vital.

Are your sales for the past year up on 2015, and if so, why?
Sales are up because of the reasons stated above.

Finally, what do you think will do well in 2017?
That depends on the currency but I see continued interest in the resurgent Bordeaux market, which may become more emotional and less currency-driven in 2017.

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