Champagne’s pretenders to the throne

25th November, 2016 by Lucy Shaw

Trade talk: How are you making the most of the current global thirst for sparkling wine?

javier-pages

JAVIER PAGES, CEO, CODORNIU

“One of our main challenges is to create new moments of consumption and reach new consumers with our Anna de Codorníu Blanc de Blancs. To do this, we’re listing the brand at hip restaurants around the world. Our Anna de Codorníu Brunch Weekends are proving popular in Spain and the US. In the UK, we’ve teamed up with Spanish chef José Pizarro and have created an experience called Anna Thursdays. We want consumers to see us as a trendy option in the on-trade.”

ernesto-muller

ERNESTO MULLER, MANAGING DIRECTOR, UNDURRAGA

“Undurraga is a pioneer in producing sparkling wines from Chile. We started almost 30 years ago and have established ourselves as the premium sparkling producer in the country. We’re always looking at how best to position ourselves in….

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