Accolade snaps up Oz wine business

14th November, 2016 by Arabella Mileham

Accolade Wine is boosting its portfolio of premium Australian wines with the acquisition of Lion’s fine wine business.


The wine giant has bought Fine Wine Partners (FWP) from Lion for an undisclosed sum, although this is rumoured in the Australian press to be worth around AUS $100 million.

Lion is owned by Kirin Holdings Co, having been acquired by the Japanese brewery company in 2009 and owns leading Oz beer brands XXXX, Boags and Tooheys.

The deal includes six wine brands – Petaluma, Croser, St Hallett, Knappstein, Stonier and Tatachilla – along with four Australian wineries which includes the plant and equipment, land and vineyards, inventory and the on- and off-premise distribution network.

The move will add FWP’s facilities in Adelaide Hills Barossa Valley, McLaren Vale and Mornington Peninsular to Accolade’s portfolio.

Lion CEO Stuart Irvine said the company had been unable to prioritise the investment required to grow Fine Wine Partners to a size that “justified its fixed cost base”.

“With the improvement in market conditions we have come to the decision that this is the right time to realise a fair price for the business,” he said.

Accolade Wines deputy chief executive Michael East told the Australian press the acquisition would integrate “seamlessly” into its business model, strategically enhance Accolade Wines’ “product leadership” and complement its brand portfolio.

“These brands, from Australia’s most renowned wine regions, represent a very exciting acquisition for Accolade Wines as we further enhance our premium wine credentials and portfolio,” he said.

“Over the last five years, we have experienced significant growth and expanded our global footprint through the acquisition of Geyser Peak in the United States, Grant Burge Wines in Australia, Mud House in New Zealand and Vina Anakena in Chile.”

“An expanded premium offering responds to a shift in consumer preferences for quality wine, while allowing us to better meet the needs of our customers.”

The divestment of the wine business will allow Lion to concentrate on its core beer and cider business, but it is retaining its New Zealand and US portfolio, which includes Wither Hills and Lindauer, which were not included in the Accolade deal.

In August, Accolade Wines’s private equity owner Champ confirmed rumours it was intending to float the company on the Stock Exchange next year. Accolade boss Paul Schaafsma subsequently announced he would be stepping down from the company next year, ahead of the IPO listing and would not remain in the role at the conclusion of Champ’s ownership of the company.

It is also ramping up its Australian-based bottling after unveiling plans to invest AU$40 million in a new bottling plant and warehouse in Berri, in South Australia’s Riverland region in the south of the country.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Administrative Assistant

Swig Wines Ltd
Chiswick, London, UK

HR Manager

Amathus Drinks PLC
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

London, UK

Sales Manager

Cellar Trends
London, UK

Editorial Assistant

Wine List Confidential
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more