Top drinks marketing campaigns: October

8. Barullo event to to showcase Argentine edge

barullo-poster-print-1Wines of Argentina (WofA) has announced the launch of a new consumer and trade event celebrating “cutting edge” Argentina, which is set to take place in Hoxton, east London over four days.

Named Barullo, a word used to describe somebody or something making a noise or racket, the event will be held from 25 to 28 October at JJ Studios in Hoxton with trade-only sessions during the daytime on 25 and 26 and for consumers in the evenings from 25 to 28 October.

Trade activities will include a tasting zone dedicated to themes that “define Argentina’s cutting edge wine scene” and four food stations run by chef Mauro Colagreco’s 2 Michelin-starred restaurant Mirazur. An on-trade focus day will run on the 25th, a group of visitors that Andrew Maidment, UK head of WofA said had been “notoriously hard” to attract. Tickets will be available via Eventbrite.

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