Red Truck becomes first US brand to feature twistable cork
Major US wine brand Red Truck is to feature the world’s first twistable and resealable cork stopper, making it the first American label to take on the new closure.
The stopper, which is called Helix, was first launched by Amorim at Vinexpo Bordeaux in 2013, and has been designed to combine the premium image of cork with the convenience factor claimed by screwcap manufacturers.
Among the wine producers who have already adopted Helix are Tuscany’s Castellani and France’s Val d’Orbieu, but, until yesterday, no US company had taken on the closure.
However, on 5 October, it was revealed that Bronco, which owns the Red Truck label, would be using the innovative cork closure for one of its major brands.
Commenting on this decision, Fred Franzia, Bronco’s CEO, said, “Wine consumers in America have a growing understanding of the role quality cork and quality wine play in delivering their wine in a sustainable but yet premium format.
“At Bronco, we have been doing exactly that for many years, but with Helix and Red Truck, the U.S. market will now have access to all that plus the convenience of an easy-opening and easy-to-reclose bottle.
“We are proud at Bronco to be the first winery in America to deliver this incredible innovation.”
Antonio Amorim, the president and CEO of Amorim Cork, added, “Fred Franzia has been an innovator for decades now and Bronco’s leadership is again on display with Red Truck, bringing US consumers the most sustainable, technologically-advanced wine packaging innovation this side of the 21st century.
“Knowing Fred’s unique understanding of consumers’ preferences, we are certain that other wines using Helix will follow, enlarging Bronco’s offering of convenient yet 100% sustainable glass and cork packaging.”
Helix is covered by three patents, and features a helix-shaped groove cut into the bottle, which works with the cork’s natural elasticity to allow consumers to open the bottle with a simple twisting motion.